LEADER 02212nam 2200517 a 450 001 9910511323303321 005 20170822115606.0 010 $a3-95489-500-5 035 $a(CKB)2670000000406198 035 $a(EBL)1324004 035 $a(OCoLC)854977178 035 $a(SSID)ssj0001158541 035 $a(PQKBManifestationID)11648483 035 $a(PQKBTitleCode)TC0001158541 035 $a(PQKBWorkID)11107001 035 $a(PQKB)10067786 035 $a(MiAaPQ)EBC1324004 035 $a(EXLCZ)992670000000406198 100 $a20130729d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 12$aA forecast on the development of the 3D TV market in the U.S$b[electronic resource] $ewill 3D TVs become the next big thing in our living rooms? /$fAnita Theis 210 $aHamburg $cAnchor Academic Pub.$d2013 215 $a1 online resource (82 p.) 300 $a"Disseminate knowledge"--Cover. 311 $a3-95489-000-3 320 $aIncludes bibliographical references. 327 $apt. 1. Desk-research -- pt. 2. Target group research -- pt. 3. Conclusion & discussion. 330 $aHauptbeschreibung This in-depth research study discusses whether 3D TV will become a new trend in the consumers'' living rooms or if it is just a hype that will fail to establish itself. The study contains both extensive market research as well as target group research among the American population. Both parts of the study deal with the market situation of 3D TVs within the United States in 2011, and an extensive analysis of both studies provides in-depth insight into a potential future of the 3D TV market in the coming years. In 2010 only 3% of US households had purchased a 3D TV. According t 606 $a3-D television 606 $aMarketing 608 $aElectronic books. 615 0$a3-D television. 615 0$aMarketing. 676 $a621.388 700 $aTheis$b Anita$01067312 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910511323303321 996 $aA forecast on the development of the 3D TV market in the U.S$92550882 997 $aUNINA