LEADER 08395nam 22005053 450 001 9910510554103321 005 20211130080204.0 010 $a9783030837112$b(electronic bk.) 010 $z9783030837105 035 $a(MiAaPQ)EBC6816998 035 $a(Au-PeEL)EBL6816998 035 $a(CKB)19934883900041 035 $a(OCoLC)1287129576 035 $a(EXLCZ)9919934883900041 100 $a20211130d2022 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarketing Tourist Destinations in Emerging Economies $eTowards Competitive and Sustainable Emerging Tourist Destinations 210 1$aCham :$cSpringer International Publishing AG,$d2022. 210 4$dİ2022. 215 $a1 online resource (315 pages) 225 1 $aPalgrave Studies of Marketing in Emerging Economies Ser. 311 08$aPrint version: Mensah, Ishmael Marketing Tourist Destinations in Emerging Economies Cham : Springer International Publishing AG,c2022 9783030837105 327 $aIntro -- Preface -- Acknowledgements -- Contents -- Notes on Contributors -- Abbreviations -- List of Figures -- List of Tables -- Part I: Destination Attributes and Features -- 1: Nature and Scope of Destination Marketing in Emerging Economies -- Introduction -- The Tourist Destination -- Destination Marketing -- Destination Marketing Mix -- Destination Marketing Organisations -- Features of Emerging Economies -- Tourism Prospects of Emerging Economies -- Challenges of Marketing Emerging Destinations -- Structure of the Book -- Conclusion -- References -- 2: Marketing Mix Strategies of Emerging Tourist Destinations: The Case of Indonesia -- Introduction -- Marketing Mix Elements for Emerging Tourist Destination -- Product -- Price -- Place -- Promotion -- People -- Process -- Physical Evidence -- Partnership -- Packaging -- Programming -- Conclusion -- References -- 3: Special Events and Destination Marketing Strategies in Emerging Economies in Asia -- Introduction -- Destination Marketing Strategies -- Destination Marketing Strategies: Tourism Malaysia -- Special Events -- Local Events -- Major Events -- Mega-Events -- Sporting Events as Special Events -- Sporting Event as a Catalyst for Special Events in Asia -- Sporting Events: A Case of the Republic of Korea -- Sporting Events: A Case of Malaysia -- Conclusion -- References -- 4: Competitiveness of Emerging Economies as Tourist Destinations -- Introduction -- Destination Competitiveness -- Indicators of Destination Competitiveness -- Models of Destination Competitiveness -- Comparative and Competitive Advantage of Emerging Destinations -- Competitiveness of Emerging Tourist Destinations -- Factors Influencing the Competitiveness of Emerging Destinations -- Creating Competitive Emerging Destinations: Critical Success Factors -- Conclusion -- References. 327 $aPart II: Travel Behaviour and ICT Applications in Destination Marketing -- 5: Travel to Emerging Tourist Destinations: Motivations and Decision-Making Processes -- Introduction -- Factors that Influence Travel to Emerging Destinations -- Travel Motivation -- Theories of Travel Motivation -- Motives for Travel to Emerging Destinations -- Travel Decision-Making -- Models of Travel Decision-Making -- Travel Motivation and Decision-Making Nexus -- Implications for the Marketing of Emerging Destinations -- Market Planning -- Promotion and Advertising -- Enhanced Destination Image -- Customised Service Delivery and Competitive Advantage -- Conclusion -- References -- 6: Service Quality, Tourist Satisfaction, and Destination Loyalty in Emerging Economies -- Introduction -- Prospects of Tourism and Challenges of Service Quality in Emerging Economies -- Concepts -- Service Quality -- Destination Quality -- Perceived Value -- Tourist Satisfaction -- Destination Loyalty -- Approaches to Destination Loyalty -- Attitudinal -- Behavioural -- Composite -- Importance and Benefits of Loyalty -- Service Quality, Perceived Value, Tourist Satisfaction, and Destination Loyalty -- Drivers of Destination Loyalty in Emerging Economies -- Conclusions and Recommendations -- References -- 7: Destination Distribution Systems and Travel Disintermediation in Emerging Economies -- Introduction -- Nature of Travel Intermediation in Emerging Economies -- Current Trends in Travel Intermediation in Emerging Economies -- Role of Online Travel Intermediaries in the Marketing of Emerging Tourist Destinations -- Disintermediation in the Travel and Tourism Industry in Emerging Economies -- Challenges and the Future of Travel Intermediation in Emerging Economies -- Future of Travel Intermediation in Emerging Economies -- Conclusion -- References. 327 $a8: The Progress of ICT Applications in Destination Marketing in Emerging Economies -- Introduction -- Social Media Marketing (SMM) -- E-Tourism: An Overview -- The e-Tourism System -- The Transformation from E-Tourism to V-Tourism Using Virtual and Augmented Reality in the Tourism Sector -- Use of AR/VR in the Hospitality and Tourism Industry During Crisis -- Conclusion and Recommendations -- References -- Part III: Destination Marketing Process and Activities -- 9: New Approaches to Market Segmentation, Targeting and Positioning: The Case of Maribojoc, Bohol, Philippines -- Introduction -- Understanding the Market Through Travel Motivations -- Market Segmentation -- Specialised Tourist Segments -- Market Targeting -- Market Positioning -- Role of Technology in Market Segmentation, Targeting, and Positioning -- Steps in Market Segmentation, Targeting, and Positioning -- The Maribojoc, Bohol, Philippines Experience -- Conclusion -- References -- 10: Homecoming Events and Diaspora Tourism Promotion in Emerging Economies: The Case of the Year of Return 2019 Campaign in Ghana -- Introduction -- Homecoming Events in Emerging Destinations -- History of Ghana's Engagement with the African Diaspora -- The Year of Return 2019 (YOR19) Campaign -- Impacts of the Year of Return Campaign -- Improvement in Diaspora Relations -- Increase in International Arrivals -- Increase in Tourism Receipts and Stimulation of Economic and Social Activities -- Increase in International Media Coverage and Awareness of the Country -- Critical Success Factors of the YOR19 -- Collaboration -- Celebrity Endorsement -- Effective Use of Funds -- Easing of Entry Restrictions -- Beyond the Return -- Conclusion -- References -- 11: Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of the Philippines -- Introduction -- The Evolving Concept of Destination Brand. 327 $aFrameworks and Approaches -- Success Factors -- Benefits of Destination Branding -- Limitations -- Studies on Destination Branding of the Philippines -- Destination Branding Slogans and Their Impact on the Philippine Tourist Arrivals -- Conclusion -- References -- 12: Opportunities and Challenges of Globalisation for ASEAN Destinations Through the One Belt One Road Initiative -- Introduction -- Impact of Globalisation on Destinations -- ASEAN Tourism in an Era of Globalisation -- One Belt One Road Initiative (China and ASEAN) -- BRI and the Future Tourism Outlook of Asia -- Conclusion -- References -- 13: Marketing Emerging Tourist Destinations During Crisis and Pandemics -- Introduction -- Forms of Crises -- Pandemics and Tourism -- Impacts of Crises and Pandemics on Tourism in Emerging Economies -- Crises and Destination Image -- Crisis Communication -- Crisis Management Strategies -- Conclusion -- References -- Index. 410 0$aPalgrave Studies of Marketing in Emerging Economies Ser. 608 $aElectronic books. 676 $a338.4791091724 700 $aMensah$b Ishmael$0767292 701 $aBalasubramanian$b Kandappan$01066820 701 $aJamaluddin$b Mohd Raziff$01066821 701 $aAlcoriza$b Gina$01066822 701 $aGaffar$b Vanessa$01066823 701 $aRasoolimanesh$b S. 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