LEADER 02891oam 2200601I 450 001 9910462926503321 005 20200520144314.0 010 $a0-203-58356-6 010 $a1-136-66370-3 024 7 $a10.4324/9780203583562 035 $a(CKB)2670000000353091 035 $a(EBL)1181022 035 $a(SSID)ssj0000990063 035 $a(PQKBManifestationID)11526062 035 $a(PQKBTitleCode)TC0000990063 035 $a(PQKBWorkID)10981976 035 $a(PQKB)11598007 035 $a(MiAaPQ)EBC1181022 035 $a(Au-PeEL)EBL1181022 035 $a(CaPaEBR)ebr10691720 035 $a(CaONFJC)MIL485207 035 $a(OCoLC)843640090 035 $a(OCoLC)842885335 035 $a(EXLCZ)992670000000353091 100 $a20180706e20131954 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvertising and psychology /$fLeslie E. Gill 210 1$aAbingdon, Oxon :$cRoutledge,$d2013. 215 $a1 online resource (193 p.) 225 0 $aRoutledge Library Editions : Advertising 300 $aFirst published in 1954 by Hutchinson's University Library. 311 $a1-138-96611-8 311 $a0-415-81770-6 320 $aIncludes bibliographical references and index. 327 $aCover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index 330 $aThe consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on.Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purc 410 0$aRoutledge Library Editions: Advertising 606 $aAdvertising$xPsychological aspects 608 $aElectronic books. 615 0$aAdvertising$xPsychological aspects. 676 $a659.1019 700 $aGill$b Leslie E.$0126815 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910462926503321 996 $aAdvertising and Psychology$916466 997 $aUNINA LEADER 03950nam 2200385 450 001 9910510499403321 005 20230822175131.0 024 7 $a10.1145/1460764 035 $a(CKB)5280000000243635 035 $a(NjHacI)995280000000243635 035 $a(EXLCZ)995280000000243635 100 $a20230822d1961 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAFIPS '61 (Eastern) $eProceedings of the December 12-14, 1961, eastern joint computer conference: computers - key to total systems control /$fWillis H. Ware 210 1$aNew York :$cAssociation for Computing Machinery,$d1961. 215 $a1 online resource (396 pages) 311 $a1-4503-7873-0 330 $aOn behalf of the Board of Governors of the American Federation of Information Processing Societies, it is my pleasure to welcome you to this conference, the first to be sponsored by the Federation rather than the National Joint Computer Committee. In May of this year, the AFIPS was created by the American Institute of Electrical Engineers, the Association for Computing Machinery, and the Institute of Radio Engineers, to be the unified national voice for the information processing and computer profession in the United States. Since then, there has been an orderly transfer of business from the NJCC to the AFIPS. As a society of societies, the AFIPS differs from the NJCC in that it can accept into membership other professional societies which are interested in information processing, and it is expected that it will grow significantly. As stated in our constitution, the goals of AFIPS "shall be the advancement and diffusion of knowledge of the information processing sciencesa?€¦for literary and scientific purposesa?€¦To this end, it is part of the purposes of the Federationa?€¦to serve the public by making available to journals, newspapers, and other channels of public information reliable communications as to information processing and its progress; to cooperate with local, national, and international organizations or agencies on matters pertaining to information processing; to serve as representative of the United States of America in international organizations with like interests; to promote unity and effectiveness of effort among all those who are devoting themselves to information processing by research, by application of its principles, by teaching or by study; and to foster the relations of the sciences of information processing to other sciences and to the arts and industries." Some of these items we are well started on---others we will inaugurate soon. We represent the United States to the International Federation of Information Processing Societies and contribute financially to IFIPS in behalf of this country. We have assumed sponsorship and financial responsibility of the Joint Computer Conferences. We have accepted applications for membership from other societies. We have made our existence known to other professional societies. We a re an active and growing organization acting to promote the interchange of information among information processing specialists through sponsorship of greater cooperative efforts between their professional societies. The American Federation of Information Processing Societies promises to be an instrument of tremendous utility to American technology in the exciting and dynamic years ahead. 517 $aProceedings of the December 12-14, 1961, eastern joint computer conference 606 $aComputer science$vCongresses 606 $aElectronic data processing$vCongresses 615 0$aComputer science 615 0$aElectronic data processing 676 $a004 700 $aWare$b Willis H.$01236036 801 0$bNjHacI 801 1$bNjHacl 906 $aBOOK 912 $a9910510499403321 996 $aAFIPS '61 (Eastern)$93431634 997 $aUNINA