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010   $a9783030861063$b(electronic bk.)
010   $z9783030861056
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101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe theory of the marketing firm $eresponding to the imperatives of consumer-orientation /$fGordon R. Foxall
210  1$aCham, Switzerland :$cPalgrave Macmillan,$d[2021]
210  4$dİ2021
215   $a1 online resource (385 pages)
311 08$aPrint version: Foxall, Gordon R. The Theory of the Marketing Firm Cham : Springer International Publishing AG,c2021 9783030861056 
606   $aMarketing$xManagement
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996   $aThe theory of the marketing firm$92905343
997   $aUNINA