LEADER 03473nam 22005655 450 001 9910508433503321 005 20230810174039.0 010 $a9783030883546$b(electronic bk.) 010 $z9783030883539 024 7 $a10.1007/978-3-030-88354-6 035 $a(MiAaPQ)EBC6804013 035 $a(Au-PeEL)EBL6804013 035 $a(CKB)19410356200041 035 $a(OCoLC)1287134222 035 $a(DE-He213)978-3-030-88354-6 035 $a(EXLCZ)9919410356200041 100 $a20211113d2021 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s /$fby Rahima Schwenkbeck 205 $a1st ed. 2021. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2021. 215 $a1 online resource (338 pages) 311 08$aPrint version: Schwenkbeck, Rahima The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s And 1970s Cham : Springer International Publishing AG,c2021 9783030883539 327 $a1. Introduction -- 2. Founding Ideologies of Soul City, Stelle and Twin Oaks -- 3. Pioneers in the Middle of Nowhere: Land and Space -- 4. No Hippies, Please: Members and Membership Policies -- 5. Commune, Inc.: The Perils and Benefits of Entrepreneurship -- 6. Some Hands on Deck: Labor Politics and Practices -- 7.Selling the Dream: Advertising Community and Business -- 8. Everything Has its Price: Financing a Community -- 9. The Invisible Hand, or Crushing Fist, of the State -- 10. Conclusion: Meandering Towards Utopia. . 330 $aThis book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970s-Soul City, Stelle and Twin Oaks-with an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was heading-often underpinned by concerns over racism, sexism, the environment, and capitalism-and decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism. Rahima Schwenkbeck is a historian of American Business. Her work on topics such as utopias, video games, advertising, and environmental issues has been featured in several edited collections. She received her doctorate in American Studies from The George Washington University (USA). 606 $aHistory, Modern 606 $aUnited States$xHistory 606 $aSocial history 606 $aModern History 606 $aUS History 606 $aSocial History 615 0$aHistory, Modern. 615 0$aUnited States$xHistory. 615 0$aSocial history. 615 14$aModern History. 615 24$aUS History. 615 24$aSocial History. 676 $a335.9 676 $a307.770973 700 $aSchwenkbeck$b Rahima$01029648 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910508433503321 996 $aThe Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s And 1970s$92446186 997 $aUNINA