LEADER 04209oam 2200577 450 001 9910506391403321 005 20220112213430.0 010 $a3-030-83229-5 010 $a9783030832292$b(electronic bk.) 010 $a3030832295$b(electronic bk.) 024 7 $a10.1007/978-3-030-83229-2 035 $a(CKB)5340000000068491 035 $a(MiAaPQ)EBC6792473 035 $a(Au-PeEL)EBL6792473 035 $a(OCoLC)1285171488 035 $a(OCoLC)1280600941$z(OCoLC)1281137109$z(OCoLC)1281241002 035 $a(EXLCZ)995340000000068491 100 $a20211214h20222022 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aPolitical branding in turbulent times /$fMona Moufahim, editor 210 1$aCham :$cPalgrave Macmillan,$d[2022] 210 4$dİ2022 215 $a1 online resource (xvii, 161 pages) $cillustrations (chiefly color) 225 1 $aPalgrave studies in political marketing and management 311 1 $a3-030-83228-7 311 08$aPrint version: Political branding in turbulent times. Basingstoke : Palgrave Macmillan, 2021 9783030832285 (OCoLC)1264402247 320 $aIncludes bibliographical references and index. 327 $aChapter 1: Introduction- Political Branding in turbulent times -- Chapter 2: Political Brand Identity and Image: Manifestations, Challenges and Tensions -- Chapter 3: Political Branding in the USA Election of 2020 -- Chapter 4: A tale of trust and betrayal: Jokowis anti-corruption brand creation and transgression -- Chapter 5: Influencers and the building of political brands the case of India -- Chapter 6: Toxic Shock: Brexit and the lessons to be learned by UKs political brands -- Chapter 7: Movement parties as brand platforms: The Case of 5 Star Movement -- Chapter 8: How trust wins against criticism: Promise concept as a political branding tool: Lessons from Polish politics -- Chapter 9: Conclusion: The ethical challenges at the heart of Political Branding. 330 $aPolitical uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts. Dr Mona Moufahim is Senior Lecturer at the Stirling Management School at the University of Stirling in Scotland, UK. She is the current Chair of the Political Marketing Special Interest Group of the Academy of Marketing. Her research focuses on identity, extreme right politics, and political marketing and consumption. 410 0$aPalgrave studies in political marketing and management. 606 $aBranding (Marketing)$xPolitical aspects 606 $aPolitical science$xHistory$y21st century 606 $aPolitical science$2fast$3(OCoLC)fst01069781 608 $aHistory.$2fast 608 $aElectronic books. 615 0$aBranding (Marketing)$xPolitical aspects. 615 0$aPolitical science$xHistory 615 7$aPolitical science. 676 $a320.01/4 702 $aMoufahim$b Mona 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910506391403321 996 $aPolitical Branding in Turbulent times$91947039 997 $aUNINA