LEADER 00908nam0-2200313 --450 001 9910503708403321 005 20220405093928.0 010 $a978-88-918-1958-1 100 $a20211109d2018----kmuy0itay5050 ba 101 0 $aita 102 $aIT 105 $aa 001yy 200 1 $aRetail 4.0$e10 regole per l'era digitale$fPhilip Kotler, Giuseppe Stigliano 210 $aMilano$cMondadori$d2018 215 $a201 p.$cill.$d21 cm 610 0 $aCommercio al minuto$aMarketing 610 0 $aMarketing$aInnovazione tecnologica 676 $a658.8302854678$v21$zita 700 1$aKotler,$bPhilip$034994 701 1$aStigliano,$bGiuseppe$0853834 801 0$aIT$bUNINA$gREICAT$2UNIMARC 901 $aBK 912 $a9910503708403321 952 $aVI H 932$b2432/2021$fFSPBC 952 $aAZMK153A$b3248$fDECBC 959 $aFSPBC 959 $aDECBC 996 $aRetail 4.0$91906433 997 $aUNINA