LEADER 10859nam 2200505 450 001 9910502628303321 005 20220615095729.0 010 $a3-030-74051-X 035 $a(CKB)4100000012025735 035 $a(MiAaPQ)EBC6724633 035 $a(Au-PeEL)EBL6724633 035 $a(OCoLC)1268112868 035 $a(PPN)258052112 035 $a(EXLCZ)994100000012025735 100 $a20220615d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aHandbook of operations research and management science in higher education /$fZilla Sinuany-Stern, editor 210 1$aCham, Switzerland :$cSpringer,$d[2021] 210 4$dİ2021 215 $a1 online resource (529 pages) 225 1 $aInternational series in operations research & management science ;$v309 311 $a3-030-74049-8 320 $aIncludes bibliographical references and index. 327 $aIntro -- Preface -- The Contents -- In Summary -- Audience -- Acknowledgments -- Contents -- About the Editor and Contributors -- About the Editor -- Contributors -- Part I Reviews/Overviews -- 1 Operations Research and Management Science in Higher Education: An Overview -- 1.1 Introduction -- 1.2 OR/MS Publications -- 1.2.1 Reviews on OR in HE -- 1.2.2 HE in OR Journals -- 1.3 OR Methods and Functional Areas in HE: Articles in the WoS -- 1.3.1 OR Methods in HE: Articles Frequency -- 1.3.1.1 Groups of OR Methods -- 1.3.1.2 Specific OR Methods -- 1.3.2 Functional Areas in HE: Articles Frequency -- 1.3.2.1 Groups of Functional Areas -- 1.3.2.2 Specific Functional Areas -- 1.3.3 Group of OR Methods by Group of Functional Areas -- 1.3.4 Specific OR Methods by Specific Functional Areas -- 1.4 Issues in the HE Sector -- 1.4.1 Is HE a Product? -- 1.4.2 University-Industry Relations -- 1.4.3 Student Debt -- 1.4.4 Internationalization in HE -- 1.4.5 EduTech and the Fourth Industrial Revolution -- 1.4.6 The Pandemic and EduTech -- 1.4.7 Planning in HE -- 1.5 Summary and Conclusions -- Appendix 1: The number of articles published in 40 OR journals with HE in their title during 1980-2019 -- Appendix 2: The number of articles published in WoS Journals with HE and OR methoda 2000-2019 -- Appendix 3: The number of articles published in WoS journals with HE and functional areaa during 2000-2019 -- References -- 2 A Systematic and Updated Review of the Literature on Higher Education Marketing 2005 -2019 -- 2.1 Introduction -- 2.2 Key Issues from the 2006 Literature Review -- 2.3 Methodology -- 2.4 Findings -- 2.4.1 The Marketization of Higher Education -- 2.4.2 Marketing Communications -- 2.4.2.1 Advertising -- 2.4.2.2 Social Media Marketing -- 2.4.3 Branding, Image, and Reputation -- 2.4.3.1 Image and Reputation -- 2.4.4 Marketing Strategy. 327 $a2.4.4.1 Market Orientation -- 2.4.4.2 Segmentation, Targeting, and Positioning (STP) -- 2.4.4.3 The Marketing Mix -- 2.4.4.4 Relationship Marketing Strategy -- 2.4.5 Recruitment, Alumni, and Gift-Giving -- 2.5 Discussion -- Appendix 1 Summary of articles on marketization for the literature review -- Appendix 2 Summary of articles on marketing communications, advertising, and social media marketing for the literature review -- Appendix 3 Summary of articles on branding, image, and reputation for the literature review -- Appendix 4 Summary of articles on marketing strategy, market orientation, segmentation, targeting and positioning, marketing mix and relationship marketing for the literature review -- Appendix 5 Summary of articles on recruitment, alumni, and gift-giving for the literature review -- References -- 3 Overview of Simulation in Higher Education: Methods and Applications -- 3.1 Introduction -- 3.2 Analytic Simulations for Managerial Planning in HE -- 3.2.1 System Dynamic (SD) -- 3.2.2 Discrete-Event-Simulation (DES) and Monte Carlo -- 3.2.3 Agent-Based Simulation (ABS) -- 3.2.4 Deterministic and Other Analytic Simulation Models -- 3.2.5 Combining Analytic Simulation with OR and Other Methods -- 3.3 Educational Simulation in Higher Education (HE) -- 3.3.1 Educational Simulation by Method -- 3.3.1.1 Virtual Learning -- 3.3.1.2 Simulator -- 3.3.1.3 Games -- 3.3.1.4 Box Trainer -- 3.3.1.5 Manikin -- 3.3.2 Educational Simulation by Discipline -- 3.3.2.1 Health Disciplines -- 3.3.2.2 Simulations in Business Management -- 3.3.2.3 STEM Disciplines -- 3.4 Counting Articles About Simulation Methods and Their Area of Application in HE -- 3.4.1 Number of Articles on Simulation Methods -- 3.4.2 Number of Articles on Application Areas -- 3.4.3 Number of Articles on Simulation Methods by Application Areas in Higher Education. 327 $a3.5 Summary and Conclusions -- Appendix 1: Synonyms for: (a) Higher Education (b) Simulation Method (c) Areas of Application -- Appendix 2: Taxonomy of Simulation Models Applied to Higher Education -- References -- 4 Managing Minds: The Challenges of Current Research Information Systems for Improving University Performance -- 4.1 Introduction -- 4.2 Context: Accountability and Transparency of Research Outputs -- 4.3 Libraries Are Not Universities: The Problematic Evolution of CRIS Programs -- 4.4 Academic Managerial Routines in Need of Reform -- 4.4.1 Recruitment of New Faculty -- 4.4.2 Promotion Procedures -- 4.4.3 Preparing Annual Reports -- 4.4.4 Preparing Accreditation and Assessment Portfolios -- 4.5 Conclusions -- References -- 5 Forecasting Methods in Higher Education: An Overview -- 5.1 Introduction -- 5.2 Review of Forecasting Methods: Passive Versus Active Forecasting -- 5.2.1 Time Series -- 5.2.2 Ratio Methods -- 5.2.3 Regression Analysis -- 5.2.4 Simulation Models -- 5.2.5 Data Mining (DM) -- 5.2.6 Questionnaires and Surveys -- 5.3 Types of Classifications of Forecasting Methods in HE -- 5.3.1 New Classification: Active Versus Passive Forecasting Methods -- 5.3.2 Other Classifications of Forecasting Methods -- 5.3.3 Managerial and Planning Aspects of Forecasting -- 5.4 Counting Number of Articles on Forecasting in HE by Method and by Area -- 5.4.1 Counting Number of Articles on Each Forecasting Method in HE -- 5.4.2 Counting Number of Articles in HE, and Forecasting, by Main Areas of Application -- 5.5 Summary and Conclusions -- Appendix 1 -- Appendix 2 -- Appendix 3 -- References -- 6 Survey of Methods for Ranking and Benchmarking Higher Education Institutions -- 6.1 Introduction -- 6.2 International Rankings of Universities -- 6.3 Training HEI Managers on OR Methodologies. 327 $a6.4 Higher Education Institution Benchmarking Interactive Tool (HEIBIT) -- 6.4.1 Indicators Selection and PCA -- 6.4.2 Weighting and AHP -- 6.4.3 Normalization -- 6.4.4 Aggregation via PROMETHEE -- 6.4.5 Efficiency Analysis via DEA -- 6.4.6 Dynamic Efficiency Analysis via Malmquist Index -- 6.4.7 Global Sensitivity Analysis -- 6.5 Main Drawbacks of OR/MS Techniques in Ranking and Benchmarking of HEI Education Institutions -- 6.6 Conclusions and Future Development -- References -- 7 Balanced Scorecard in Strategic Planning of Higher Education: Review -- 7.1 Introduction -- 7.2 BSC Adapted to HE -- 7.2.1 BSC Perspectives in HE -- 7.2.2 Goals and Measures in HE for 4 BSC Perspectives -- 7.2.3 External and Internal Audiences in HE -- 7.3 Literature Review of BSC in HE -- 7.3.1 Articles of BSC in Various Levels of HE Systems -- 7.3.2 Country of BSC Applications -- 7.3.3 BSC Integrated with Other Methodologies -- 7.3.4 BSC Use for Quality Assurance -- 7.4 Advantages and Disadvantages of BSC in HE -- 7.5 Summary and Conclusions -- References -- 8 System Analysis of Technology Transfer Policies and Models in Higher Education -- 8.1 Introduction -- 8.2 The "Third Mission" and the Entrepreneurial University -- 8.3 Technology Commercialization -- 8.4 Technology Transfer -- 8.4.1 Mechanisms -- 8.4.2 Quantification Mechanisms of Technology Transfer -- 8.5 Case Study: Knowledge Transfer Processes in the Fields of Artificial Intelligence, Data Science, and Smart Robotics -- 8.6 Policy Implications: Technology Transfer Versus Technology Commercialization -- 8.6.1 Income Generation Versus Technology Diffusion -- 8.6.2 New Policies and TTO/TLO's Missions -- 8.6.3 IP Protection Policies and the Bayh-Dole Act -- 8.7 Concluding Remarks -- References -- 9 Models for Planning and Budgeting in Higher Education -- 9.1 Introduction -- 9.2 Types of Budgeting Systems. 327 $a9.2.1 Incremental Budgeting (IB) -- 9.2.2 Zero-Based Budgeting (ZBB) -- 9.2.3 Planning-Programming-Budgeting System (PPBS) -- 9.2.4 Formula Budgeting -- 9.2.5 Responsibility-Centered Budgeting (RCB) -- 9.3 Expenses and Income in HEI Budgets-Estimation/Simulation -- 9.3.1 Budget Expense Structure -- 9.3.2 HEI Budget Income -- 9.3.3 Determining Versus Predicting in Budget Planning -- 9.3.4 Incentives for Maximal Performance in HE Via Budgeting -- 9.3.5 Planning in HE Versus Budgeting -- 9.3.6 Simulation/Optimization Scheme of Budget Planning in HEI -- 9.4 Optimization Models for Budget Allocation -- 9.4.1 Linear Model with One Period and One Hierarchical Level -- 9.4.2 Quadratic Model with One Period and One Hierarchical Level -- 9.4.2.1 Fairness of the Quadratic Versus the Linear Models for Budget Allocation -- 9.4.2.2 Dynamic Quadratic Budget Allocation with Only Bounds Constraints -- 9.4.2.3 Goal Programming and Absolute Value of the Objective Function -- 9.4.3 Linear Two-Level Hierarchical Budgeting Model Over Time -- 9.4.4 Linear Multilevel Hierarchical Linear Network Budgeting Model -- 9.4.5 Chance Constraint -- 9.5 Aggregated University Long-Run Budget Planning Model -- 9.6 Summary and Conclusions -- Appendix 1: Summary of the Literature on Planning and Budgeting in HE -- Appendix 2: Example for Linear and Quadratic Budget Allocation Modes -- References -- Part II New Methodologies -- 10 Funding Research in Higher Education Institutions: The Game Theory Approach -- 10.1 Introduction and Scientific Background -- 10.2 Background -- 10.2.1 Budget Allocation Problem in Higher Education -- 10.2.2 Budget Partition and Fairness Index -- 10.2.3 Efficiency -- 10.2.4 Literature References to Game Theory Applications in Higher Education -- 10.3 The Proposed Contest Model -- 10.4 The Bargaining 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