LEADER 04432nam 2200721Ia 450 001 9910454174503321 005 20200520144314.0 010 $a1-281-96683-5 010 $a9786611966836 010 $a0-226-90106-8 024 7 $a10.7208/9780226901060 035 $a(CKB)1000000000578445 035 $a(EBL)432314 035 $a(OCoLC)309871323 035 $a(SSID)ssj0000301917 035 $a(PQKBManifestationID)12132180 035 $a(PQKBTitleCode)TC0000301917 035 $a(PQKBWorkID)10266037 035 $a(PQKB)10029405 035 $a(SSID)ssj0000193623 035 $a(PQKBManifestationID)11182904 035 $a(PQKBTitleCode)TC0000193623 035 $a(PQKBWorkID)10219889 035 $a(PQKB)11121414 035 $a(MiAaPQ)EBC432314 035 $a(DE-B1597)523580 035 $a(OCoLC)1135615386 035 $a(DE-B1597)9780226901060 035 $a(Au-PeEL)EBL432314 035 $a(CaPaEBR)ebr10266041 035 $a(CaONFJC)MIL196683 035 $a(EXLCZ)991000000000578445 100 $a20041013d2005 uy 0 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLiving with polio$b[electronic resource] $ethe epidemic and its survivors /$fDaniel J. Wilson 210 $aChicago $cUniversity of Chicago Press$dc2005 215 $a1 online resource (313 p.) 300 $aDescription based upon print version of record. 311 $a0-226-90104-1 311 $a0-226-90103-3 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tContents --$tAcknowledgments --$t1. Introduction --$t2. "I'm Afraid It's Polio" --$t3. The Crisis of Acute Poliomyelitis --$t4. Covenants of Work: Recovery and the Rehabilitation Hospital --$t5. Straws on the Ceiling: Life on the Polio Wards --$t6. Going Home to a Long Recovery --$t7. Resuming Life after Polio --$t8. Living with Polio --$t9. An Old Foe Returns: Post-Polio Syndrome --$t10. Epilogue --$tNotes --$tIndex 330 $aPolio was the most dreaded childhood disease of twentieth-century America. Every summer during the 1940's and 1950's, parents were terrorized by the thought that polio might cripple their children. They warned their children not to drink from public fountains, to avoid swimming pools, and to stay away from movie theaters and other crowded places. Whenever and wherever polio struck, hospitals filled with victims of the virus. Many experienced only temporary paralysis, but others faced a lifetime of disability. Living with Polio is the first book to focus primarily on the personal stories of the men and women who had acute polio and lived with its crippling consequences. Writing from personal experience, polio survivor Daniel J. Wilson shapes this impassioned book with the testimonials of more than one hundred polio victims, focusing on the years between 1930 and 1960. He traces the entire life experience of the survivors-from the alarming diagnosis all the way to the recent development of post-polio syndrome, a condition in which the symptoms of the disease may return two or three decades after they originally surfaced. Living with Polio follows every physical and emotional stage of the disease: the loneliness of long separations from family and friends suffered by hospitalized victims; the rehabilitation facilities where survivors spent a full year or more painfully trying to regain the use of their paralyzed muscles; and then the return home, where they were faced with readjusting to school or work with the aid of braces, crutches, or wheelchairs while their families faced the difficult responsibilities of caring for and supporting a child or spouse with a disability. Poignant and gripping, Living with Polio is a compelling history of the enduring physical and psychological experience of polio straight from the rarely heard voices of its survivors. 606 $aPoliomyelitis$vPopular works 606 $aPostpoliomyelitis syndrome$vPopular works 608 $aElectronic books. 615 0$aPoliomyelitis 615 0$aPostpoliomyelitis syndrome 676 $a362.19691800973 676 $a616.8/35 676 $a616.835 700 $aWilson$b Daniel J.$f1949-$0775130 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910454174503321 996 $aLiving with polio$92195712 997 $aUNINA LEADER 03773nam 22007095 450 001 9910502627203321 005 20240509001734.0 010 $a9783030836788 010 $a3030836789 024 7 $a10.1007/978-3-030-83678-8 035 $a(CKB)5090000000004687 035 $a(MiAaPQ)EBC6747487 035 $a(Au-PeEL)EBL6747487 035 $a(OCoLC)1287136135 035 $a(PPN)258302992 035 $a(DE-He213)978-3-030-83678-8 035 $a(EXLCZ)995090000000004687 100 $a20211006d2021 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarketing in University-Industry Technological Collaboration $eCommunication and Research Commercialization /$fby Malgorzata A. Grzegorczyk 205 $a1st ed. 2021. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2021. 215 $a1 online resource (93 pages) 225 1 $aPalgrave pivot 311 08$a9783030836771 311 08$a3030836770 320 $aIncludes bibliographical references. 327 $aIntroduction -- Chapter 1 The key to effective university-industry technology transfer and commercialisation. -Chapter 2 The complexity of university - industry relationships. - Chapter 3 - Customer discovery and innovation validation -- Chapter 4 - Marketing communications in research commercialization -- Chapter 5 Lessons and Recommendations. 330 $aThis book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercialization process. The author suggests that marketing's strategic role spans the whole process from idea generation, development, valuation, customer matching and marketization. Such approaches can improve the effectiveness of public money spent on research, university-industry cooperation, and research commercialization. The book will appeal to students, university teachers and researchers in a wide range of fields including: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the practices of university technology transfer and commercialization, such as the employees, and leaders of technology transfer offices and researcher-entrepreneurs. Dr Malgorzata Anna Grzegorczyk is Senior Lecturer at Nottingham Business School, Nottingham Trent University, UK and Assistant Professor at University of Lodz, Poland. 410 0$aPalgrave pivot. 606 $aBusiness 606 $aManagement science 606 $aMarketing 606 $aBusiness information services 606 $aIndustries 606 $aBusiness and Management 606 $aMarketing 606 $aIT in Business 606 $aIndustries 615 0$aBusiness. 615 0$aManagement science. 615 0$aMarketing. 615 0$aBusiness information services. 615 0$aIndustries. 615 14$aBusiness and Management. 615 24$aMarketing. 615 24$aIT in Business. 615 24$aIndustries. 676 $a378.1035 676 $a378.1035 700 $aGrzegorczyk$b Malgorzata A.$01072891 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910502627203321 996 $aMarketing in University-Industry Technological Collaboration$92569107 997 $aUNINA