LEADER 03533oam 2200589I 450 001 9910496142603321 005 20240311233542.0 010 $a0-520-91841-X 010 $a0-585-07895-5 024 7 $a10.1525/9780520918412 035 $a(PQKBManifestationID)12176620 035 $a(PQKBTitleCode)TC0000482374 035 $a(PQKBWorkID)10525626 035 $a(PQKB)10320557 035 $a(OCoLC)ocm56797870 035 $a(DE-B1597)648585 035 $a(EXLCZ)99111054828790180 100 $a20160829d1993 uy 0 101 0 $aeng 135 $aurbn#---auuuu 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSeducing the French $ethe dilemma of Americanization /$fRichard F. Kuisel 210 1$aBerkeley :$cUniversity of California Press,$d[1993] 215 $a1 online resource (xiii, 296 pages) $cillustrations 300 $aBibliographic Level Mode of Issuance: Monograph 311 0 $a0-520-20698-3 311 0 $a0-520-07962-0 320 $aIncludes bibliographical references (pages 277-285) and index. 330 $aWhen Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries.The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable.Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon.Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French-and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant. 606 $aPublic opinion$zFrance 606 $aRegions & Countries - Europe$2HILCC 606 $aHistory & Archaeology$2HILCC 606 $aFrance$2HILCC 607 $aFrance$xCivilization$xAmerican influences 607 $aFrance$xCivilization$y20th century 607 $aFrance$xRelations$zUnited States 607 $aUnited States$xRelations$zFrance 607 $aUnited States$xForeign public opinion, French 615 0$aPublic opinion 615 7$aRegions & Countries - Europe 615 7$aHistory & Archaeology 615 7$aFrance 676 $a944 700 $aKuisel$b Richard F.$0248410 712 02$aCalifornia Digital Library.$beScholarship. 801 0$bPQKB 906 $aBOOK 912 $a9910496142603321 996 $aSeducing the French$92807521 997 $aUNINA