LEADER 03536nam 2200553 a 450 001 9910495884203321 005 20221107215746.0 010 $a0-520-91481-3 010 $a0-585-07884-X 024 7 $a2027/heb08035 035 $a(CKB)111057870445260 035 $a(dli)HEB08035 035 $a(SSID)ssj0000119090 035 $a(PQKBManifestationID)12052526 035 $a(PQKBTitleCode)TC0000119090 035 $a(PQKBWorkID)10057221 035 $a(PQKB)10515063 035 $a(MiU)MIU01000000000000009826703 035 $a(DE-B1597)648519 035 $a(DE-B1597)9780520914810 035 $a(EXLCZ)99111057870445260 100 $a19950105d1994 uy 0 101 0 $aeng 135 $aurmnummmmuuuu 181 $ctxt 182 $cc 183 $acr 200 10$aCecil B. DeMille and American culture $ethe silent era /$fSumiko Higashi 210 $aBerkeley $cUniversity of California Press$dc1994 215 $a1 online resource (xii, 264 p. )$cill. ; 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-520-08557-4 311 $a0-520-08556-6 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tCONTENTS -- $tILLUSTRATIONS -- $tACKNOWLEDGMENTS -- $tIntroduction -- $t1. The Lasky Company and Highbrow Culture: Authorship versus Intertextuality -- $t2. SelLTheatricalization in Victorian Pictorial Dramaturgy: What's His Name -- $t3. The Lower East Side as Spectacle: Class and Ethnicity in the Urban Landscape -- $t4. The Screen as Display Window: Constructing the "New Woman" / 87 The "New Woman" as a Consumer -- $t5. The Historical Epic and Progressive Era Civic Pageantry: Joan the. Woman -- $t6. Set. and Costume Design as Spectacle in a Consume r Culture: The Early Jazz Age Films -- $t7. DeMille's Exodus from Famous Players-Lasky: The Ten Commandments (1923) -- $tFILMOGRAPHY -- $tNOTES -- $tINDEX 330 $aCecil B. DeMille and American Culture demonstrates that the director, best remembered for his overblown biblical epics, was one of the most remarkable film pioneers of the Progressive Era. In this innovative work, which integrates cultural history and cultural studies, Sumiko Higashi shows how DeMille artfully inserted cinema into genteel middle-class culture by replicating in his films such spectacles as elaborate parlor games, stage melodramas, department store displays, Orientalist world's fairs, and civic pageantry. The director not only established his signature as a film author by articulating middle-class ideology across class and ethnic lines, but by the 1920's had become a trendsetter, with set and costume designs that influenced the advertising industry to create a consumer culture based on female desire. Drawing on a wealth of previously untapped material from the DeMille Archives and other collections, Higashi provides imaginative readings of DeMille's early feature films, viewing them in relation to the dynamics of social change, and she documents the extent to which the emergence of popular culture was linked to the genteel tradition. 606 $aMusic, Dance, Drama & Film$2HILCC 606 $aFilm$2HILCC 615 7$aMusic, Dance, Drama & Film 615 7$aFilm 676 $a791.43/0232/092 700 $aHigashi$b Sumiko$0842997 712 02$aAmerican Council of Learned Societies. 801 0$bNyNyACL 801 1$bNyNyACL 906 $aBOOK 912 $a9910495884203321 996 $aCecil B. DeMille and American culture$91881152 997 $aUNINA