LEADER 04947nam 22005055 450 001 9910495220903321 005 20251010075045.0 010 $a3-658-32201-2 024 7 $a10.1007/978-3-658-32201-4 035 $a(CKB)5590000000551188 035 $a(MiAaPQ)EBC6717834 035 $a(Au-PeEL)EBL6717834 035 $a(OCoLC)1287135644 035 $a(DE-He213)978-3-658-32201-4 035 $a(PPN)258053712 035 $a(EXLCZ)995590000000551188 100 $a20210901d2021 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in Advertising Research (Vol. XI) $eDesigning and Communicating Experience /$fedited by Martin K.J. Waiguny, Sara Rosengren 205 $a1st ed. 2021. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2021. 215 $a1 online resource (VII, 355 p. 35 illus. :) 225 1 $aEuropean Advertising Academy,$x2626-0336 311 08$a3-658-32200-4 327 $aConstruct Confusion in Advertising Research -- Does a Lack of Control Alter Associative Structure of Brands? The Effects for Positioning Familiar and Unfamiliar Brands -- Which message frames and forms best promote political campaigns via social media? -- Can It Hurt to be Honest about Nudging? The Impact of a (Disclosed) Social Norm Nudge on Food Preferences and Choice -- The Impact of Source Credibility on Irish Millennials? Brand Attitudes and Perceptions of Brand Credibility: A Study of Instagram Influencers? Health and Fitness Endorsements -- General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico -- Disclaimers in Real Estate Print Advertisements -- ?Trust me, I?m an advertiser?. The influence of message sidedness and advertiser credibility on readers? perceptions of native advertisements -- A Thematic Exploration of Strong Emotional Appeals Based on Evolutionary Psychology -- Half a century of Super Bowl commercials: a content analysis of humorous advertising styles -- Should Companies Use Tattooed Models in their Advertisements? -- Creating branded entertainment that resonates: Perspectives of multinational award winners -- Advertising Music and the Effects of Incongruity Resolution on Consumer Response -- The Sound Factor in Autoplay Mobile Video Ads -- Battle-Weary Women: The female creatives fighting for leadership in advertising management -- Can Market Mavens be Negative Word of Mouth Senders? The Moderating Role of Assumed-competence and Gender -- Gender Responses to Emotional Appeals in Advertis-ing: Comparing Self-Reports and Facial Expressions -- Sustainability and Diversity Labels in Job Ads and their Effect on Employer Brands -- Children?s Perceptions of Sponsorship Disclosures in Online Influencer Videos -- Family decision making and vacation functions in summer tourism ? the case of Austrian families -- Replicating the CSR-Advertising-Effectiveness Mod-el: Do Consumers? Attitudes Towards Corporate So-cially Responsible Behavior in the Pharmaceutical In-dustry Change Over Time? -- Empowering claims in CSR tweets: The moderating role of emotion, fit and credibility -- A Cognitive Approach to the Argument Strength × Message Involvement Paradigm in Green Advertising Persuasion. 330 $aThis book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. Editors Prof. Dr. Martin K.J. Waiguny is Chair of the Academic Board and Professor of Marketing and Consumer Behaviour at the IMC University of Applied Sciences Krems, Austria. Sara Rosengren is Professor of Business Administration (Marketing) and Head of Center for Retailing at Stockholm School of Economics. 410 0$aEuropean Advertising Academy,$x2626-0336 606 $aMarketing 606 $aMarketing 615 0$aMarketing. 615 14$aMarketing. 676 $a659.105 702 $aWaiguny$b Martin K. J. 702 $aRosengren$b Sara 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910495220903321 996 $aAdvances in Advertising Research (Vol. XI)$93566420 997 $aUNINA