LEADER 06365nam 22007095 450 001 9910495208603321 005 20251202161840.0 010 $a9783030738518 010 $a3030738515 024 7 $a10.1007/978-3-030-73851-8 035 $a(CKB)4100000011999070 035 $a(MiAaPQ)EBC6700012 035 $a(Au-PeEL)EBL6700012 035 $a(DE-He213)978-3-030-73851-8 035 $a(PPN)259467685 035 $a(EXLCZ)994100000011999070 100 $a20210813d2021 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCampaigning on Facebook in the 2019 European Parliament Election $eInforming, Interacting with, and Mobilising Voters /$fedited by Jörg Haßler, Melanie Magin, Uta Russmann, Vicente Fenoll 205 $a1st ed. 2021. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2021. 215 $a1 online resource (335 pages) 225 1 $aPolitical Campaigning and Communication,$x2662-5903 311 08$a9783030738501 311 08$a3030738507 327 $aPart I Framework -- 1. Campaigning for Strasbourg on Facebook: Introduction to a 12-Country Comparison on Parties? Facebook Campaigns in the 2019 European Parliament Election -- 2. Social Media as a Campaigning Tool in Elections: Theoretical Considerations and State of Research -- 3. Analysing European Parliament Election Campaigns Across 12 Countries: A Computer-Enhanced Content Analysis Approach -- Part II The European Election Campaign 2019 in 12 European Countries: Country Analyses -- 4. With Greetings from Ibiza: The 2019 EP Election in Austria -- 5. A Day Off During the 2019 Folketing Election Campaign: Political Parties? Use of Facebook in the EP Election in Denmark -- 6. France: Parties? Communication Strategies After the 2017 Earthquake -- 7. European Issues, but National Campaigning of German Parties -- 8. Same Strategy, but Different Content. Hungarian Parties? Facebook Campaign During the 2019 EP Election -- 9. When Nothing Happened But Much Changed: How Political Parties inIreland Used Facebook in the 2019 EP Election Campaign -- 10. The 2019 EP Election in Italy: A ?Titanic? Victory for Salvini?s League -- 11. It is Only a Drill: the 2019 EP Election Campaign on Facebook in Poland as a Testing Ground Before the Autumn Parliamentary Elections -- 12. Romania: Internal Affairs Set the Agenda of the 2019 EP Election Campaign -- 13. Spain and Facebook in the 2019 EP Election Campaign -- 14. Sceptical Sweden: Right-wingers Dominate, Traditional Campaigning Permeates During the 2019 EP Election -- 15. The UK: The Post-Brexit, Ghost Election -- Part III The European Election Campaign 2019 in 12 European Countries: Focused Analyses -- 16. European Party Groups: Transnational Continuation or Complement of European National Parties? -- 17. Populism on Facebook -- 18. Political Advertising on Facebook -- Part IV Conclusion -- 19. Information Greater than Mobilisation Greater than Interaction: Contours of a Pan-European Style of Social Media Campaigning. 330 $a?This remarkable book is the outcome of an international collaborative endeavour. It clearly shows that social networks have finally become an integral part of European election campaigns. With its careful methodological design, the study impressively demonstrates the particular value of cross-border comparisons and the need for research to take the national context into account.? ?Christina Holtz-Bacha, Friedrich-Alexander University Erlangen-Nürnberg, Germany ?A timely and stimulating book covering recent European Parliament elections in twelve nations. The common methodological background produces sound and comparable results, and its comprehensive language and broad scope of cases make this book a perfect fit for researchers, policymakers and citizens attentive to social media?s role in elections.? ?Karolina Koc-Michalska, Audencia Business School, France This book investigates howpolitical parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties? Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platform?s mobilisation and particularly interactive affordances. Jörg Haßler is Head of the junior research group ?Digital Democratic Mobilization in Hybrid Media Systems? at LMU Munich, Germany. Melanie Magin is Associate Professor at the Norwegian University of Science and Technology (NTNU), Trondheim, Norway. Uta Russmann is Professor at the FHWien der WKW University of Applied Sciences of Management & Communication, Austria. Vicente Fenoll is Associate Professor at the University of Valencia, Spain. 410 0$aPolitical Campaigning and Communication,$x2662-5903 606 $aElections 606 $aCommunication in politics 606 $aSocial media 606 $aComparative government 606 $aEurope$xPolitics and government 606 $aElectoral Politics 606 $aPolitical Communication 606 $aSocial Media 606 $aComparative Politics 606 $aEuropean Politics 615 0$aElections. 615 0$aCommunication in politics. 615 0$aSocial media. 615 0$aComparative government. 615 0$aEurope$xPolitics and government. 615 14$aElectoral Politics. 615 24$aPolitical Communication. 615 24$aSocial Media. 615 24$aComparative Politics. 615 24$aEuropean Politics. 676 $a302.30285 676 $a324.940561 702 $aHassler$b Jo?rg 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910495208603321 996 $aCampaigning on Facebook in the 2019 European Parliament Election$92196246 997 $aUNINA