LEADER 04706nam 22006855 450 001 9910495163203321 005 20240724104054.0 010 $a9783030785789 010 $a3030785785 024 7 $a10.1007/978-3-030-78578-9 035 $a(CKB)4100000011994719 035 $a(MiAaPQ)EBC6689037 035 $a(Au-PeEL)EBL6689037 035 $a(OCoLC)1264472003 035 $a(DE-He213)978-3-030-78578-9 035 $a(EXLCZ)994100000011994719 100 $a20210731d2021 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPopulations as Brands $eMarketing National Resources for Global Data Markets /$fby Aaro Tupasela 205 $a1st ed. 2021. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2021. 215 $a1 online resource (235 pages) 311 08$a9783030785772 311 08$a3030785777 327 $aChapter 1. Introduction-Turning Populations into Assets -- Chapter 2. Marketing Populations for Biomedical Research -- Chapter 3. Population Branding as Practices of Valuation -- Chapter 4. Constructing Authenticity into Population Brands -- Chapter 5. When the Brand Bites Back -- Chapter 6. Conclusion. 330 $aPopulation branding gives the Nordic States a new way to transform both their citizens and their comprehensive welfare state records into desirable assets on the global innovation market. With forensic precision and scholarly depth, Tupasela calibrates the similarities and differences between the consumer data strategies of the FANGs (Facebook, Amazon, Netflix, Google) and the much more contested and politicised process of State capitalisation on citizens' health information. This book is essential reading for anyone interested in Big Data studies, critical innovation and business studies, Science and Technology studies and Twenty-First century Biopolitics. - Catherine Waldby, Director, Research School of Social Sciences, College of Arts & Social Sciences, The Australian National University, Australia In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data. Using examples from two Nordic countries - Denmark and Finland - he explores how these countries have begun to market and brand their resources using methods and practices drawn from the commercial sector. Tupasela identifies changes during the past ten years that suggest that state collected and maintained resources have become the object of valuation practices. Tupasela argues that this phenomenon constitutes a novel form of nation branding in which relations between the states, individuals and the private sector are re-aligned. The author locates the historical underpinnings of population branding in the field of medical genetics starting in the early 1960s but transforming significantly during the 2010s into a professional marketing activity undertaken at multiple levels and sites. In studying this recent phenomenon, Tupasela provides examples of how marketing material has become increasingly professional and targeted towards a broader audience, including the public. The book will be of particular interest to scholars of critical data studies and nation branding, as well as students of science and technology studies, sociology and marketing. Aaro Tupasela works as a research fellow at the Faculty of Social Science, University of Helsinki. Previously he has held positions at the Faculty of Law and The Centre for Medical Science and Technology Studies (MeST) at the University of Copenhagen. 606 $aScience$xSocial aspects 606 $aHuman geography 606 $aCulture 606 $aEconomics$xSociological aspects 606 $aPolitical sociology 606 $aScience and Technology Studies 606 $aHuman Geography 606 $aSociology of Culture 606 $aEconomic Sociology 606 $aPolitical Sociology 615 0$aScience$xSocial aspects. 615 0$aHuman geography. 615 0$aCulture. 615 0$aEconomics$xSociological aspects. 615 0$aPolitical sociology. 615 14$aScience and Technology Studies. 615 24$aHuman Geography. 615 24$aSociology of Culture. 615 24$aEconomic Sociology. 615 24$aPolitical Sociology. 676 $a616.042 676 $a306.461 700 $aTupasela$b Aaro$0849579 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910495163203321 996 $aPopulations As Brands$92030572 997 $aUNINA