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Crowd-based business modeling is a contemporary tool to success... yet firms need to work on it. This book, written in a simple way with examples, is a timely contribution and a must read for everyone." --Raquel Castaņo, PhD, Vice-rector for Faculty Development, Tecnologico de Monterrey, Mexico "The book articulates the importance of the new business practice as well as challenges associate with it and offers propositions on how to meet these challenges. Discussions in the book clearly explains the paradigm shift that we are experiencing currently in business practices due to increasing use of information markets and in developing tools to effectively deal with customer-centric decisions. This contribution is an indispensable gift to students of business management and to business practitioners." -- Demetri Kantarelis, Ph.D., Professor of Economics, Grenon School of Business, Assumption University, Worcester, MA This book distinctively presents nine thematic discussions with live examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, and future perspectives in the context of crowd-based business modelling and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap on people-led enterprises by integrating the customer ideation process in developing crowd-based business models to achieve performance with purpose and proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature. Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada. 606 $aStrategic planning 606 $aLeadership 606 $aMarketing 606 $aManagement 606 $aEntrepreneurship 606 $aNew business enterprises 606 $aTechnological innovations 606 $aBusiness Strategy and Leadership 606 $aMarketing 606 $aManagement 606 $aEntrepreneurship 606 $aInnovation and Technology Management 615 0$aStrategic planning. 615 0$aLeadership. 615 0$aMarketing. 615 0$aManagement. 615 0$aEntrepreneurship. 615 0$aNew business enterprises. 615 0$aTechnological innovations. 615 14$aBusiness Strategy and Leadership. 615 24$aMarketing. 615 24$aManagement. 615 24$aEntrepreneurship. 615 24$aInnovation and Technology Management. 676 $a658.4012 676 $a658.4012 700 $aRajagopal$f1957-$0874431 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910494561603321 996 $aCrowd-based business models$92820624 997 $aUNINA