LEADER 02188nam 2200397 450 001 9910493729403321 005 20230921205243.0 010 $a9789048541560 035 $a(CKB)5590000000537528 035 $a(NjHacI)995590000000537528 035 $a(EXLCZ)995590000000537528 100 $a20230223d2021 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvertising and the Transformation of Screen Cultures / Bo Florin, Patrick Vonderau and Yvonne Zimmermann /$fBo Florin, Patrick Vonderau, Yvonne Zimmermann 210 1$aAmsterdam :$cAmsterdam University Press,$d2021. 210 4$dİ2021 215 $a1 online resource (333 pages) 311 $a9789462989153 320 $aIncludes bibliographical references and index. 330 $aAdvertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives. 606 $aTheater$vCongresses 615 0$aTheater 676 $a792 700 $aFlorin$b Bo$f1961-$0801868 702 $aVonderau$b Patrick 702 $aZimmermann$b Yvonne 801 0$bNjHacI 801 1$bNjHacl 906 $aBOOK 912 $a9910493729403321 996 $aAdvertising and the transformation of screen cultures$92787172 997 $aUNINA