LEADER 01160nam0 2200349   450 
001 9910491952303321
005 20211018154309.0
010   $a978-88-386-9935-1
100   $a20210831d2021----     km y0itay50      ba
101 1 $aita$ceng
102   $aIT
105   $ay       001yy
200 1 $aMarket-driven management$emarketing strategico e operativo$fJean-Jacques Lambin$gedizione italiana a cura di Emanuela Tesser
205   $a8.edizione$fedizione italiana a cura di Emanuela Tesser
210   $aMilano$cMcGraw-Hill$d2021
215   $aXXV, 551 p.$aG8, B15, A5$cill.$d24 cm
454 0 $a2001$aMarket-driven management, strategic and operational marketing
700  1$aLambin,$bJean-Jacques$079664
702  1$aTesser,$bEmanuela
801  0$aIT$bUNINA$gREICAT$2UNIMARC
901   $aBK
912   $a9910491952303321
952   $aAZMK126A$b3323$fDECBC
952   $aAZMK126B$b3324$fDECBC
952   $aAZMK126C$b3325$fDECBC
952   $aAZMK126D$b3360$fDECBC
952   $aAZMK126E$b3361$fDECBC
952   $a658.802 LAM 1$b8637$fBFS
959   $aDECBC
959   $aBFS
996   $aMarket-driven management$924195
997   $aUNINA