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010   $a3-030-75011-6
024 7 $a10.1007/978-3-030-75011-4
035   $a(CKB)4100000011976445
035   $a(MiAaPQ)EBC6661653
035   $a(Au-PeEL)EBL6661653
035   $a(OCoLC)1259593875
035   $a(PPN)264598040
035   $a(DE-He213)978-3-030-75011-4
035   $a(EXLCZ)994100000011976445
100   $a20210702d2021      u|         0
101 0 $aeng
135   $aurcn#||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aProduct Innovation Management $eIntelligence, Discovery, Development /$fby Stefano Biazzo, Roberto Filippini
205   $a1st ed. 2021.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2021.
215   $a1 online resource (vii, 194 pages) $cillustrations
225 1 $aManagement for Professionals,$x2192-810X
311 08$a3-030-75010-8 
320   $aIncludes bibliographical references.
327   $a1. Introduction -- 2. The Challenge of Product Innovation -- 3. Managing Product Innovation: A Framework -- 4. Intelligence: Uncovering Innovation Opportunities Through Customer Involvement -- 5. Searching for Innovation Opportunities: Idea Generation and Technology Development -- 6. Product Development: Managing Uncertainty and Knowledge Integration -- 7. Creating the Project Value Proposition -- 8. Organizing Development Projects: Structural Choices and Planning Approaches -- 9. Managing the Development Portfolio -- 10. Product Innovation and Business Models.
330   $aThis book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the ?innovation pyramid?), which reflects the core components of a firm?s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services. .
410  0$aManagement for Professionals,$x2192-810X
606   $aTechnological innovations
606   $aMarketing research
606   $aBusiness intelligence
606   $aConsumer behavior
606   $aInnovation and Technology Management
606   $aMarket Research and Competitive Intelligence
606   $aConsumer Behavior
615  0$aTechnological innovations.
615  0$aMarketing research.
615  0$aBusiness intelligence.
615  0$aConsumer behavior.
615 14$aInnovation and Technology Management.
615 24$aMarket Research and Competitive Intelligence.
615 24$aConsumer Behavior.
676   $a658.575
700   $aBiazzo$b Stefano$0517289
702   $aFilippini$b Roberto
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910488696703321
996   $aProduct Innovation Management$92551530
997   $aUNINA