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200 10$aCommunication in the presidential primaries $ecandidates and the media, 1912-2000 /$fKathleen E. Kendall
205   $a1st ed.
210  1$aWestport, Conn. :$cPraeger,$dc2000.
210  2$aLondon :$cBloomsbury Publishing,$d2024
215   $a1 online resource (272 p.)
225 1 $aPraeger series in political communication,$x1062-5623
300   $aDescription based upon print version of record.
311 08$a9780275940706 
311 08$a0275940705 
320   $aIncludes bibliographical references (p. [225]-243) and index.
327   $aPreliminaries; Contents; Series Foreword; Acknowledgments; 1 Introduction: The Unique Rhetorical Situation of the Presidential Primary; 2 Primary Rules and Their Impact on Communication; 3 Speeches and Debates for Dozens    and Millions; 4 Advertising in a Multi Candidate Field; 5 Through Media Eyes in the Pre-Television Era: News Media Shaping of the Primaries 1912 1952; 6 Through Media Eyes in the Age of Television: News Media Shaping of the Primaries 1972 1992; 7 Communication Patterns in Presidential Primaries 1912 2000 Knowing the Rules of the Game; Selected Bibliography; Index
330   $aA comparison of communication in the US presidential primaries of the 20th century. It examines the role of the candidates and the media during primary elections and the communication patterns that transcend time regarding political image, horse race coverage and negative campaigning.
410  0$aPraeger series in political communication.
606   $aPresidents$zUnited States$xElection$xHistory$y20th century
606   $aPrimaries$zUnited States$xHistory$y20th century
606   $aCommunication in politics$zUnited States$xHistory$y20th century
606   $aRhetoric$xPolitical aspects$zUnited States$xHistory$y20th century
606   $aMass media$xPolitical aspects$zUnited States$xHistory$y20th century
615  0$aPresidents$xElection$xHistory
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700   $aKendall$b Kathleen E.$f1937-$01814479
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