LEADER 02571nam 2200469 450 001 9910484988303321 005 20210301111920.0 010 $a3-030-51218-5 024 7 $a10.1007/978-3-030-51218-7 035 $a(CKB)4100000011505505 035 $a(MiAaPQ)EBC6371540 035 $a(DE-He213)978-3-030-51218-7 035 $a(PPN)258306300 035 $a(EXLCZ)994100000011505505 100 $a20210301d2021 uy 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe value of luxury $ean emerging perspective /$fBeata Stepien 205 $a1st ed. 2021. 210 1$aCham, Switzerland :$cSpringer :$cPalgrave Macmillan,$d[2021] 210 4$dİ2021 215 $a1 online resource (XXV, 431 p. 21 illus., 8 illus. in color.) 225 1 $aPalgrave Advances in Luxury,$x2662-1061 311 $a3-030-51217-7 320 $aIncludes bibliographical references and index. 327 $a1. Introduction -- 2. Value -- 3. Luxury supply side -- 4. Exploring luxury ? research scope and methodology -- 5. Consumers? perception of luxury goods value ? national context -- 6. Impact of socio-demographic, economic and psychographic consumer traits on luxury value perception ? empirical findings -- 7. Who creates value of luxury goods within the value chain? ? companies vs consumers? perspective. 330 $aWhat does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies. 410 0$aPalgrave Advances in Luxury,$x2662-1061 606 $aLuxuries 615 0$aLuxuries. 676 $a658.8343 700 $aStepien$b Beata$01074292 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910484988303321 996 $aThe value of luxury$92572215 997 $aUNINA