LEADER 02891nam 2200469 450 001 9910484811403321 005 20210312183544.0 010 $a981-15-9877-0 024 7 $a10.1007/978-981-15-9877-7 035 $a(CKB)5460000000008524 035 $a(DE-He213)978-981-15-9877-7 035 $a(MiAaPQ)EBC6450976 035 $a(PPN)25325194X 035 $a(EXLCZ)995460000000008524 100 $a20210312d2021 uy 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in theory and practice in store brand operations. /$fJiazhen Huo 205 $a1st ed. 2021. 210 1$aGateway East, Singapore :$cSpringer,$d[2021] 210 4$dİ2021 215 $a1 online resource (XVII, 253 p. 31 illus., 4 illus. in color.) 311 $a981-15-9876-2 330 $aThis book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved. 606 $aLogistics 606 $aBranding 606 $aBusiness and Management, general 615 0$aLogistics. 615 0$aBranding. 615 0$aBusiness and Management, general. 676 $a174.2 700 $aHuo$b Jiazhen$01063100 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910484811403321 996 $aAdvances in theory and practice in store brand operations$92844860 997 $aUNINA