LEADER 03756nam 22006735 450 001 9910484655203321 005 20200704052345.0 010 $a3-030-24709-0 024 7 $a10.1007/978-3-030-24709-6 035 $a(CKB)4100000009678254 035 $a(MiAaPQ)EBC5968654 035 $a(DE-He213)978-3-030-24709-6 035 $a(EXLCZ)994100000009678254 100 $a20191025d2019 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBrands and Cultural Analysis /$fby Arthur Asa Berger 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2019. 215 $a1 online resource (xxiii, 177 pages) $cillustrations 225 1 $aPalgrave pivot 311 $a3-030-24708-2 320 $aIncludes bibliographical references and index. 327 $aPart I: Theoretical Considerations -- 1. Introduction: Thinking About Brands -- 2. What is a Brand? A Semiotic Analysis -- 3. Brands and the Psyche -- 4. Brands in Society, Society in Brands -- 5. Marketing Brands -- 6. Brands in History, History in Brands -- 7. Language and Brands -- 8. Visual Branding: Logos, Icons and Images -- Part II: Applications -- 9. The Branded Self -- 10. San Francisco as a Brand -- 11. Japan as a Brand -- 12. Brand Competition: Cruises -- 13. Brand Sacrality -- 14. Brand Discourse -- 15. Brand and Myth -- 16. Coda. 330 $aThis book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands. . 410 0$aPalgrave pivot. 606 $aCommunication 606 $aPopular Culture 606 $aUnited States?Study and teaching 606 $aDigital media 606 $aBranding (Marketing) 606 $aMedia and Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/412010 606 $aPopular Culture $3https://scigraph.springernature.com/ontologies/product-market-codes/411170 606 $aAmerican Culture$3https://scigraph.springernature.com/ontologies/product-market-codes/411010 606 $aDigital/New Media$3https://scigraph.springernature.com/ontologies/product-market-codes/412040 606 $aBranding$3https://scigraph.springernature.com/ontologies/product-market-codes/513070 615 0$aCommunication. 615 0$aPopular Culture. 615 0$aUnited States?Study and teaching. 615 0$aDigital media. 615 0$aBranding (Marketing). 615 14$aMedia and Communication. 615 24$aPopular Culture . 615 24$aAmerican Culture. 615 24$aDigital/New Media. 615 24$aBranding. 676 $a658.827 676 $a306.30973 700 $aBerger$b Arthur Asa$4aut$4http://id.loc.gov/vocabulary/relators/aut$0320760 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910484655203321 996 $aBrands and Cultural Analysis$92846105 997 $aUNINA