LEADER 04328oam 2200457 450 001 9910484581203321 005 20210505145736.0 010 $a981-15-7341-7 024 7 $a10.1007/978-981-15-7341-5 035 $a(CKB)4100000011586072 035 $a(MiAaPQ)EBC6403752 035 $a(DE-He213)978-981-15-7341-5 035 $a(EXLCZ)994100000011586072 100 $a20210505d2020 uy 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aNew media spectacles and multimodal creativity in a globalised Asia $eart, design and activism in the digital humanities landscape /$fSunny Sui-kwong Lam, editor 205 $a1st ed. 2020. 210 1$aGateway East, Singapore :$cSpringer,$d[2020] 210 4$d©2020 215 $a1 online resource (XVIII, 249 p. 57 illus., 42 illus. in color.) 225 1 $aDigital Culture and Humanities, Challenges and Developments in a Globalized Asia,$x2520-8640 ;$v3 311 $a981-15-7340-9 327 $aPart I New Spectacles by Digital Art and Social Media -- 1.Ethnic Minority Youth as Digital Cultural Participants: Toward a Critical Indicator Study -- 2.Decoding Internet Rumours in 21st Century: An Interdisciplinary Examination of Social Media -- 3.Online Public Sphere: Framing of Internet Rumours during Umbrella Revolution in Hong Kong -- 4.Untouchable, or Merely Untouched? Satirical News Websites and Freedom of Expression Limitations in Southeast Asia in the Age of Online "Fake News" -- 5.Intersections of Protest, Art and Networked Space: Analysis of Artistic Protest Post Carnival -- 6.Creative Base Design: A New Form of Self-expression in Competitive Game -- 7.Digital Materiality of Chinese Characters in Text-Based Interactive Art -- Part II Design Practices and Media Communication in the Digital Age -- 8.The Two Logics of ?Lion Rock Spirit? Re-represented by FortunePharmHK's Branding TVC -- 9.Exploring Cultural Recognition: Enhancing Creativity in Interactive Communications -- 10.Brand Design Directionality in Korea in the Digital Age -- 11.Creativity & Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts -- 12.WeChat Marketing Case Study: How to Use Social Media to Communicate with Virtual Audience in China? -- 13.What are You Looking For? -- Understanding the Uses & Gratifications of Blued in Mainland China. 330 $aThis edited volume aims to unpack the digitisation of art and media within the dynamics of participatory culture, and how these changes affect the power relations between the production and consumption of these new forms in a globalised Asia. This follows the rise of new art forms and social media platforms in wake of rapid and ongoing digitisation, which has, in turn, produced far-reaching implications for changing media ownership and its role in social, cultural, economic, as well as political activities. New challenges arise every day in relation to digital art and design practices and social media communications, and their respective impact on identity politics. This book showcases a diverse range of interdisciplinary research on these concomitant changes and challenges associated with digital media and technologies within the context of a globalised Asia. The case studies included present perspectives on Asia?s evolving digital humanities landscape from Hong Kong, China, India, Korea and from across Southeast Asia, with topics that tackle organisational digital marketing, brand advertising and design, mobile gaming, interactive art, and the cultural activities of ethnic and sexual minority communities in the region. This book will of interest to scholars in digital humanities focused on new media and cultural studies. 410 0$aDigital Culture and Humanities, Challenges and Developments in a Globalized Asia,$x2520-8640 ;$v3 606 $aSocial media 608 $aElectronic books. 615 0$aSocial media. 676 $a302.231 702 $aLam$b Sunny Sui-kwong 801 0$bCaPaEBR 801 1$bCaPaEBR 801 2$bUtOrBLW 906 $aBOOK 912 $a9910484581203321 996 $aNew media spectacles and multimodal creativity in a globalised Asia$92139691 997 $aUNINA