LEADER 03289nam 2200457 450 001 9910484172603321 005 20221010171207.0 010 $a981-16-1127-0 035 $a(CKB)4100000011902619 035 $a(MiAaPQ)EBC6567086 035 $a(Au-PeEL)EBL6567086 035 $a(OCoLC)1248729718 035 $a(PPN)255292082 035 $a(EXLCZ)994100000011902619 100 $a20211119d2021 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aNew consumer behavior theories from Japan /$fAkira Shimizu 210 1$aSingapore :$cSpringer,$d[2021] 210 4$dİ2021 215 $a1 online resource (xi, 212 pages) $cillustrations (some color) 225 1 $aAdvances in Japanese business and economics$vv.27 300 $aIncludes index. 311 1 $a981-16-1126-2 327 $aJapanese consumers and media usage Evolution of the comprehensive decision-making process: Emergence of outspoken consumers Measuring the impact of a blog: Quantitative and qualitative aspects Studies on commitment Mechanism of attitude formation for consumers who convey information Emergence of communication-oriented consumer Research on uncertain listeners Studies on connoisseurs Brand rating in the age of information sharing A new decision-making process: a circulating-type communications model 330 $aThis book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the information-processing model. The stimulus-response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers? decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to s earch for information even for low-involvement products. The consumers' decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called "circulation marketing". Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained. 410 0$aAdvances in Japanese business and economics ;$v27. 606 $aConsumer behavior$zJapan 615 0$aConsumer behavior 676 $a780 700 $aShimizu$b Akira$0853018 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910484172603321 996 $aNew Consumer Behavior Theories from Japan$91904840 997 $aUNINA