LEADER 03638nam 22007095 450 001 9910484151803321 005 20251113211559.0 010 $a3-030-32594-6 024 7 $a10.1007/978-3-030-32594-7 035 $a(CKB)4900000000505286 035 $a(MiAaPQ)EBC6113793 035 $a(DE-He213)978-3-030-32594-7 035 $a(MiAaPQ)EBC29095590 035 $a(EXLCZ)994900000000505286 100 $a20200101d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aWhat You See Is What You Hear $eCreativity and Communication in Audiovisual Texts /$fby Dario Martinelli 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020. 215 $a1 online resource (293 pages) 311 08$a3-030-32593-8 327 $aDefining And Classifying Of Audiovisual Texts -- Understanding Audiovisual Communication -- Axes: Time And Space -- Means: Sound, Image And Language -- Properties: Taxonomy, Culture, Thematicity, Performance, Technology. 330 $aWhat You See Is What You Hear develops a unique model of analysis that helps students and advanced scholars alike to look at audiovisual texts from a fresh perspective. Adopting an engaging writing style, the author draws an accessible picture of the field, offering several analytical tools, historical background, and numerous case studies. Divided into five main sections, the monograph covers problems of definitions, history, and most of all analysis. The first part raises the main problems related to audiovisuality, including taxonomical and historical questions. The second part provides the bases for the understanding of audiovisual creative communication as a whole, introducing a novel theoretical model for its analysis. The next three part focus elaborate on the model in all its constituents and with plenty of case studies taken from the field of cinema, TV, music videos, advertising and other forms of audiovisuality. Methodologically, the book is informed by different paradigms of film and media studies, multimodality studies, structuralism, narratology, ?auteur theory? in the broad sense, communication studies, semiotics, and the so-called ?Numanities.? What You See Is What You Hear enables readers to better understand how to analyze the structure and content of diverse audiovisual texts, to discuss their different idioms, and to approach them with curiosity and critical spirit. 606 $aArts 606 $aCommunication 606 $aMass media 606 $aCulture$xStudy and teaching 606 $aMusic 606 $aPerforming arts 606 $aTheater 606 $aArts 606 $aMedia and Communication 606 $aMedia Sociology 606 $aCultural Studies 606 $aMusic 606 $aTheatre and Performance Arts 615 0$aArts. 615 0$aCommunication. 615 0$aMass media. 615 0$aCulture$xStudy and teaching. 615 0$aMusic. 615 0$aPerforming arts. 615 0$aTheater. 615 14$aArts. 615 24$aMedia and Communication. 615 24$aMedia Sociology. 615 24$aCultural Studies. 615 24$aMusic. 615 24$aTheatre and Performance Arts. 676 $a371.33 700 $aMartinelli$b Dario$4aut$4http://id.loc.gov/vocabulary/relators/aut$0886728 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910484151803321 996 $aWhat You See Is What You Hear$92079094 997 $aUNINA