LEADER 04251nam 22007095 450 001 9910484141603321 005 20240322053313.0 010 $a9783030674410 010 $a303067441X 024 7 $a10.1007/978-3-030-67441-0 035 $a(CKB)4100000011912232 035 $a(MiAaPQ)EBC6605999 035 $a(Au-PeEL)EBL6605999 035 $a(OCoLC)1250074832 035 $a(DE-He213)978-3-030-67441-0 035 $a(EXLCZ)994100000011912232 100 $a20210503d2021 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Marketisation of Higher Education $eConcepts, Cases, and Criticisms /$fedited by John D. Branch, Bryan Christiansen 205 $a1st ed. 2021. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2021. 215 $a1 online resource (466 pages) 225 1 $aMarketing and Communication in Higher Education,$x2946-4609 311 08$a9783030674403 311 08$a3030674401 320 $aIncludes bibliographical references and index. 327 $a1. Introduction -- 2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes -- 3. Emerging Ideas of 'New Governance' in Higher Education -- 4. E-Learning and the Marketisation of Higher Education -- 5. The Place of University Social Responsibility in the Marketisation of Higher Education -- 6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico -- 7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative -- 8. Promoting the Russian Higher Education System in Global Hyper-Competition -- 9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India -- 10. The Digital Transformation of the Commercial Area of a Peruvian Business School -- 11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University -- 12. Gender and the Marketisation of Higher Education: A Nordic Tale -- 13. The Determinants of International Student Mobility in United Kingdom Higher Education.-14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing? -- 15. Service Quality in Higher Education: Where Are We and Where to Go? -- 16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility. - 17. The Footballisation of European Higher Education: Different Fields, Similar Games -- 18. Neoliberal Higher Education and Its Discontents. 330 $aThis edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market. 410 0$aMarketing and Communication in Higher Education,$x2946-4609 606 $aEducation, Higher 606 $aEducation and state 606 $aEducation$xEconomic aspects 606 $aSchool management and organization 606 $aSchool management and organization 606 $aHigher Education 606 $aEducational Policy and Politics 606 $aEducation Economics 606 $aOrganization and Leadership 615 0$aEducation, Higher. 615 0$aEducation and state. 615 0$aEducation$xEconomic aspects. 615 0$aSchool management and organization. 615 0$aSchool management and organization. 615 14$aHigher Education. 615 24$aEducational Policy and Politics. 615 24$aEducation Economics. 615 24$aOrganization and Leadership. 676 $a371.242 676 $a378.101 702 $aBranch$b John$f1967- 702 $aChristiansen$b Bryan$f1960- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910484141603321 996 $aThe Marketisation of Higher Education$92268928 997 $aUNINA