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024 7 $a10.1007/978-981-33-4149-4
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035   $a(DE-He213)978-981-33-4149-4
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100   $a20210523d2020      uy             0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aMedia convergence and the development strategies of radio and television in china /$fPeng Duan
205   $a1st ed. 2020.
210  1$aSingapore :$cSpringer,$d[2020]
210  4$d©2020
215   $a1 online resource (VIII, 166 p. 1 illus.) 
311   $a981-334-148-3 
327   $aChapter One: The Rise, Concept and Manifestations of Media Convergence -- Chapter Two: The Challenges and Opportunities Facing Radio and Television Against the Background of Media Convergence -- Chapter Three: Cases of Reforms of Radio and Television Against the Background of Media Convergence -- Chapter Four: Communication strategies of Radio and Television against the Background of Media Convergence -- Chapter Five: Prospects for Media Convergence.
330   $aThis book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author?s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.
606   $aConvergence (Telecommunication)
606   $aMass media policy$zChina
606   $aConvergence (Telecommunication)$zChina
615  0$aConvergence (Telecommunication)
615  0$aMass media policy
615  0$aConvergence (Telecommunication)
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700   $aDuan$b Peng$f1972-$01214207
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906   $aBOOK
912   $a9910484011603321
996   $aMedia convergence and the development strategies of radio and television in china$92848049
997   $aUNINA