LEADER 03909nam 22007455 450 001 9910483828603321 005 20251113181433.0 010 $a9783030738952 010 $a3030738957 024 7 $a10.1007/978-3-030-73895-2 035 $a(CKB)4100000011946816 035 $a(MiAaPQ)EBC6629025 035 $a(Au-PeEL)EBL6629025 035 $a(OCoLC)1257077652 035 $a(DE-He213)978-3-030-73895-2 035 $a(EXLCZ)994100000011946816 100 $a20210522d2021 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aViral Rhetoric $ePsychoanalysis, Philosophy, and Politics after Covid-19 /$fby Robert Samuels 205 $a1st ed. 2021. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2021. 215 $a1 online resource (120 pages) 225 1 $aPalgrave pivot 300 $aIncludes index. 311 08$a9783030738945 311 08$a3030738949 327 $aChapter One: Introduction -- Chapter Two: Baudrillard and Viral Rhetoric -- Chapter Three: How the Rhetoric of Information Took Over Our World -- Chapter Four: Viral Culture -- Chapter Five: Freud?s Contagion -- Chapter Six: Populism as a Cultural Virus -- Chapter Seven: Zizek?s Pandemic -- Chapter Eight: Conclusion: Science, Politics, Media, and the Virus. 330 $aThis book looks at the representation of viruses in rhetoric, politics, and popular culture. In utilizing Jean Baudrillard?s concept of virality, it examines what it means to use viruses as a metaphor. For instance, what is the effect of saying that a video has gone viral? Does this use of biology to explain culture mean that our societies are determined by biological forces? Moreover, does the rhetoric of viral culture display a fundamental insensitivity towards people who are actually suffering from viruses? A key defining aspect of this mode of persuasion is the notion that due to the open nature of our social and cerebral networks, we are prone to being infected by uncontrollable external forces. Drawing from the work of Freud, Lacan, Laclau, Baudrillard, and Zizek, it examines the representation of viruses in politics, psychology, media studies, and medical discourse. The book will help readers understand the potentially destructive nature of how viruses are represented in popular media and politics, how this can contribute to conspiracy theories around COVID-19 and how to combat such misinterpretations. Robert Samuels teaches Writing and Rhetoric at the University of California, Santa Barbara, USA. He is the author of fifteen books, including Zizek and the Rhetorical Unconscious and Teaching Writing, Rhetoric, and Reason at the Globalizing University. He has doctorates in English and Psychoanalysis. 410 0$aPalgrave pivot. 606 $aCritical psychology 606 $aPsychoanalysis 606 $aCulture$xStudy and teaching 606 $aLanguage and languages$xStyle 606 $aRhetoric 606 $aMass media and culture 606 $aCritical Psychology 606 $aPsychoanalysis 606 $aCultural Theory 606 $aRhetorics 606 $aMedia Culture 615 0$aCritical psychology. 615 0$aPsychoanalysis. 615 0$aCulture$xStudy and teaching. 615 0$aLanguage and languages$xStyle. 615 0$aRhetoric. 615 0$aMass media and culture. 615 14$aCritical Psychology. 615 24$aPsychoanalysis. 615 24$aCultural Theory. 615 24$aRhetorics. 615 24$aMedia Culture. 676 $a150.195 676 $a808.032 700 $aSamuels$b Robert$f1961-$0614320 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910483828603321 996 $aViral Rhetoric$92095481 997 $aUNINA