LEADER 02148oas 2200745 a 450 001 9910555238903321 005 20251106213014.0 011 $a1949-7660 035 $a(OCoLC)60617180 035 $a(CONSER) 2009267046 035 $a(CKB)1000000000757385 035 $a(EXLCZ)991000000000757385 100 $a20050614a20049999 sy a 101 0 $aeng 135 $aurun||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aLaw practice 210 $aChicago, IL $cABA, Law Practice Management Section 311 08$a1547-9102 517 1 $aLaw practice magazine 517 1 $aABA law practice magazine 517 1 $aLaw Prac 606 $aLaw offices$zUnited States$vPeriodicals 606 $aPractice of law$xEconomic aspects$zUnited States$vPeriodicals 606 $aCabinets d'avocat$zE?tats-Unis$vPe?riodiques 606 $aDroit$xPratique$xAspect e?conomique$zE?tats-Unis$vPe?riodiques 606 $aLaw offices$2fast$3(OCoLC)fst00994060 606 $aPractice of law$xEconomic aspects$2fast$3(OCoLC)fst01074541 607 $aUnited States$2fast$1https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 608 $aPeriodicals.$2fast 608 $aPeriodicals.$2lcgft 615 0$aLaw offices 615 0$aPractice of law$xEconomic aspects 615 6$aCabinets d'avocat 615 6$aDroit$xPratique$xAspect e?conomique 615 7$aLaw offices. 615 7$aPractice of law$xEconomic aspects. 676 $a340/.068 712 02$aAmerican Bar Association.$bSection of Law Practice Management. 801 0$bOCLCS 801 1$bOCLCS 801 2$bTXJ 801 2$bDOS 801 2$bDLC 801 2$bOCLCQ 801 2$bOCLCF 801 2$bOCLCO 801 2$bVT2 801 2$bOCLCO 801 2$bOCLCQ 801 2$bUTV 801 2$bBUF 801 2$bOCLCO 801 2$bOCLCQ 801 2$bOCLCO 801 2$bOCLCQ 801 2$bIOY 801 2$bOCLCL 801 2$bOCLCQ 906 $aJOURNAL 912 $a9910555238903321 996 $aLaw practice$92817117 997 $aUNINA LEADER 04801nam 22006495 450 001 9910483804803321 005 20251113202911.0 010 $a9783030659233 010 $a3030659232 024 7 $a10.1007/978-3-030-65923-3 035 $a(CKB)4100000011763254 035 $a(MiAaPQ)EBC6478508 035 $a(PPN)253862000 035 $a(DE-He213)978-3-030-65923-3 035 $a(EXLCZ)994100000011763254 100 $a20210212d2021 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aOnline Impulse Buying and Cognitive Dissonance $eExamining the Effect of Mood on Consumer Behaviour /$fby Giovanni Mattia, Alessio Di Leo, Ludovica Principato 205 $a1st ed. 2021. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2021. 215 $a1 online resource 225 1 $aPalgrave Pivot 311 08$a9783030659226 311 08$a3030659224 320 $aIncludes bibliographical references. 327 $a1. Introduction -- 2. The impulse buying -- 3. The cognitive dissonance -- 4. The affect state -- 5. Measuring the constructs of impulse buying, cognitive dissonance and affect state -- 6. On-line consumer behavior and technology acceptance models -- 7. Drivers for on-line impulse purchases of highly symbolic products -- 8. Pc-based versus mobile-based on-line shopping -- 9. Millennials and on-line shopping: the case of smartphones -- 10. The study. . 330 $aConsumers? beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships. Giovanni Mattia is Associate Professor at Roma Tre University (Rome, Italy), Department of Business Studies, where he currently teaches Consumer Behavior and Marketing Research. His research streams mainly concentrate on consumer behavior and sustainable consumptions. He has been principal investigator of several research projects. Alessio Di Leo is a Ph.D. Researcher in Marketing at La Sapienza University (Rome, Italy). His research interests refer to the following domains: sustainability issues, consumerbehavior, and customer experience in the fields of agri-food and luxury sectors. Ludovica Principato is Researcher of Marketing and Sustainability at Roma Tre University (Rome, Italy), Department of Business Studies. Her research interests lay on consumer behavior and food waste. In 2013-2014 she was part of the Psychology of Eating and Consumer Health laboratory at the Harvard School of Public Health. 410 0$aPalgrave pivot. 606 $aTelemarketing 606 $aInternet marketing 606 $aCustomer relations$xManagement 606 $aConsumer behavior 606 $aDigital Marketing 606 $aCustomer Relationship Management 606 $aConsumer Behavior 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aCustomer relations$xManagement. 615 0$aConsumer behavior. 615 14$aDigital Marketing. 615 24$aCustomer Relationship Management. 615 24$aConsumer Behavior. 676 $a658.8342 700 $aMattia$b Giovanni$0479410 702 $aDi Leo$b Alessio 702 $aPrincipato$b Ludovica 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910483804803321 996 $aOnline impulse buying and cognitive dissonance$92812838 997 $aUNINA