LEADER 02373nam 2200481 450 001 9910483621703321 005 20221010160137.0 010 $a3-030-67642-0 035 $a(CKB)4100000011891460 035 $a(MiAaPQ)EBC6566380 035 $a(Au-PeEL)EBL6566380 035 $a(OCoLC)1247336270 035 $a(PPN)25529137X 035 $a(EXLCZ)994100000011891460 100 $a20211117d2021 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 04$aThe corporate newsroom $esteering companies efficiently through communication /$feditor, Christoph Moss 210 1$aCham, Switzerland :$cSpringer,$d[2021] 210 4$dİ2021 215 $a1 online resource (x, 154 pages) $cillustrations 225 1 $aManagement for professionals 311 1 $a3-030-67641-2 330 $aBreaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level. 410 0$aManagement for professionals 606 $aJournalism$xCommunication 606 $aNews agencies$xCommunication 606 $aPublic relations 615 0$aJournalism$xCommunication. 615 0$aNews agencies$xCommunication. 615 0$aPublic relations. 676 $a658.45 702 $aMoss$b Christoph 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910483621703321 996 $aThe Corporate Newsroom$91905213 997 $aUNINA