LEADER 04971nam 22006975 450 001 9910483600003321 005 20251204105047.0 010 $a9783030145644 010 $a3030145646 024 7 $a10.1007/978-3-030-14564-4 035 $a(CKB)4100000008339173 035 $a(MiAaPQ)EBC5781066 035 $a(DE-He213)978-3-030-14564-4 035 $a(Perlego)3492972 035 $a(EXLCZ)994100000008339173 100 $a20190529d2019 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aConsumer Engineering, 1920s?1970s $eMarketing between Expert Planning and Consumer Responsiveness /$fedited by Jan Logemann, Gary Cross, Ingo Köhler 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2019. 215 $a1 online resource (298 pages) 225 1 $aWorlds of Consumption,$x2945-6029 300 $aIncludes index. 311 08$a9783030145637 311 08$a3030145638 327 $a1. Beyond the Mad Men: Consumer Engineering and the Rise of Marketing Management, 1920s?1970s: An Introduction -- I. Twentieth-Century Marketing: Aspirations and Limits, Costs, and Benefits -- 2. Marketing as "Consumer Engineering"? A Concept in Transatlantic Perspective, 1930s?1960s -- 3. What Does "Fast Capitalism" Mean for Consumers? Examples of Consumer Engineering in the United States -- 4. A Theoretical Exploration of Consumer Engineering: Implicit Contracts and Market Making -- II. Consumer Engineers and Transatlantic Exchanges at Mid-Century -- 5. Shopping Malls and Social Democracy: Victor Gruen's Postwar Campaign for Conscientious Consumption in American Suburbia -- 6. Consumer-Based Research: Walter Landor and the Value of Packaging Design in Marketing -- 7. German-Style Consumer Engineering: Victor Vogt's Verkaufspraxis, 1925?1950 -- III. Consumer Engineering Practices in Postwar Europe -- 8. Consumer Credit as a Marketing Tool: The French Experience in European andTransatlantic Comparison, 1950s?1960s -- 9. Adidas and the Creation of a Transnational Market for German Athletic Shoes, 1948?1978 -- 10. Imagined Images, Surveyed Consumers: Market Research as a Means of Consumer Engineering, 1950s?1980s -- IV. Consumer Engineering and Consumer Movements -- 11. Marketing a New Society or Engineering Kitchens? IKEA and the Swedish Consumer Agency -- 12. ?The Consumer Crusader?: Hugo Schui and the German Consumers Association -- 13. Consumer Engineering by Belgian Consumer Movements: From Modern Marketing with a Transnational Touch to Late-Modern Insecurities, 1957?2000. 330 $aIn the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined ?consumer engineers,? and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly. 410 0$aWorlds of Consumption,$x2945-6029 606 $aHistory, Modern 606 $aUnited States$xHistory 606 $aWorld history 606 $aSocial history 606 $aConsumer behavior 606 $aModern History 606 $aUS History 606 $aWorld History, Global and Transnational History 606 $aSocial History 606 $aConsumer Behavior 615 0$aHistory, Modern. 615 0$aUnited States$xHistory. 615 0$aWorld history. 615 0$aSocial history. 615 0$aConsumer behavior. 615 14$aModern History. 615 24$aUS History. 615 24$aWorld History, Global and Transnational History. 615 24$aSocial History. 615 24$aConsumer Behavior. 676 $a381.09 676 $a658.8 702 $aLogemann$b Jan$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aCross$b Gary$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aKöhler$b Ingo$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910483600003321 996 $aConsumer Engineering, 1920s?1970s$94520914 997 $aUNINA