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010   $a981-15-2271-5
024 7 $a10.1007/978-981-15-2271-0
035   $a(CKB)4940000000160916
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035   $a(DE-He213)978-981-15-2271-0
035   $a(EXLCZ)994940000000160916
100   $a20200102d2020      u|             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCultural Realism and Virtualism Design Model$b[electronic resource] /$fby Ming-Feng Wang
205   $a1st ed. 2020.
210  1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2020.
215   $a1 online resource (167 pages)
311   $a981-15-2270-7 
327   $a1 Introduction -- 2 Review of Culture and Design -- 3 Field Survey: The Taos and Maoris -- 4 New Design Model: Cultural Realism and Virtualism -- 5 Design Method -- 6 Design Development and Process -- 7 Product Display and Validation -- 8 Conclusions and Recommendations.
330   $aThe book proposes a new Cultural Realism and Virtualism design model for cultural and creative products based on Laozi?s philosophy and analysis of symbolism, metaphysics, three-layered culture, reverse-triangular cultural space and Zen aesthetics. It studies peoples that speak Austronesian languages and offers a detailed comparison of their homogeneous and heterogeneous cultures of color, clothing, housing, boats, birds, symbols, dance and ancestry, and provides insights into the cultural features of deconstruction and construction of color, style, form, shape and function, to compose cultural and creative products using complex, variable, fuzzy evaluation; and structural variation and color evaluation methods. It then uses case studies to show that the products created with the new model not only fulfilled their purpose, but also successfully entered the markets. This book helps qualify decision-making processes, improve accuracy of design scheme evaluation and enhance efficiency in product development, and as such appeals to those in the cultural and creative industry, researchers, designers and those who are interested in product design.
606   $aMotion pictures
606   $aCulture
606   $aTechnology
606   $aIndustrial design
606   $aManagement
606   $aIndustrial management
606   $aAudio-Visual Culture$3https://scigraph.springernature.com/ontologies/product-market-codes/413190
606   $aCulture and Technology$3https://scigraph.springernature.com/ontologies/product-market-codes/411180
606   $aIndustrial Design$3https://scigraph.springernature.com/ontologies/product-market-codes/K19020
606   $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000
615  0$aMotion pictures.
615  0$aCulture.
615  0$aTechnology.
615  0$aIndustrial design.
615  0$aManagement.
615  0$aIndustrial management.
615 14$aAudio-Visual Culture.
615 24$aCulture and Technology.
615 24$aIndustrial Design.
615 24$aInnovation/Technology Management.
676   $a338.477
700   $aWang$b Ming-Feng$4aut$4http://id.loc.gov/vocabulary/relators/aut$01229045
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910483573103321
996   $aCultural Realism and Virtualism Design Model$92853116
997   $aUNINA