LEADER 04891nam 22006735 450 001 9910483554303321 005 20250124200830.0 010 $a9783030516819 010 $a3030516814 024 7 $a10.1007/978-3-030-51681-9 035 $a(CKB)4100000011526507 035 $a(MiAaPQ)EBC6381061 035 $a(DE-He213)978-3-030-51681-9 035 $a(PPN)258307226 035 $a(Perlego)3482022 035 $a(EXLCZ)994100000011526507 100 $a20201026d2021 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSustainable Businesses in Developing Economies $eSocio-Economic and Governance Perspectives /$fby Rajagopal 205 $a1st ed. 2021. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2021. 215 $a1 online resource (XXIII, 256 p. 13 illus., 1 illus. in color.) 311 08$a9783030516802 311 08$a3030516806 327 $aPart I. The Founding Concepts -- Chapter 1. Sustainability in Business -- Chapter 2. Circular Economy and Production Systems -- Chapter 3. Green Consumerism -- Part II. Functional Dynamics -- Chapter 4. Cleaner Energy Consumption -- Chapter 5. Sustainable Logistics and Inventory Management -- Chapter 6. Public Policies and Sustainable Business Governance -- Chapter 7. Conscious Consumption and Marketing Strategy -- Part III. Moving Towards Shift -- Chapter 8. Eco-Innovation and Technology -- Chapter 9. Social Entrepreneurship and New Business Trends. 330 $a"Rajagopal has put forward an outstanding collection of chapters dealing with a wide range of important sustainable business topics for developing economies. This book presents new models and the necessary political and market strategies needed to make them successful. It will serve as a starting place for those who are new in the field of sustainability management, and an important reference for more seasoned readers, researchers, and managers." -Kip Becker, Associate Professor Emeritus, Boston University "I have known Rajagopal for several years and he has always amazed me for his research quality and impact. This book arrives in a critical moment discussing different conceptual and experimental sustainable business models. I am convinced that this book will propose a number of applied solutions for our society." -Neil Hernández-Gress, Associate Vice Rector for Research, Tecnológico de Monterrey Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling. Rajagopal is Professor of Marketing at EGADE Business School, Technologic de Monterrey, Santa Fe Campus, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is also Visiting Professor at Metropolitan College, Boston University, USA. He has to his credit 63 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals. 606 $aManagement 606 $aProduction management 606 $aMarketing 606 $aSustainability 606 $aInternational business enterprises 606 $aManagement 606 $aOperations Management 606 $aMarketing 606 $aSustainability 606 $aInternational Business 615 0$aManagement. 615 0$aProduction management. 615 0$aMarketing. 615 0$aSustainability. 615 0$aInternational business enterprises. 615 14$aManagement. 615 24$aOperations Management. 615 24$aMarketing. 615 24$aSustainability. 615 24$aInternational Business. 676 $a333.790286 700 $aRajagopal$f1957-$0874431 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910483554303321 996 $aSustainable businesses in developing economies$92854011 997 $aUNINA