LEADER 04760nam 22005775 450 001 9910483266303321 005 20251202142427.0 010 $a9783030279394 010 $a3030279391 024 7 $a10.1007/978-3-030-27939-4 035 $a(CKB)4100000010013830 035 $a(MiAaPQ)EBC6000733 035 $a(DE-He213)978-3-030-27939-4 035 $a(Perlego)3493691 035 $a(MiAaPQ)EBC29083757 035 $a(EXLCZ)994100000010013830 100 $a20191217d2019 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAnimation and Advertising /$fedited by Malcolm Cook, Kirsten Moana Thompson 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2019. 215 $a1 online resource (340 pages) 225 1 $aPalgrave Animation,$x2523-8094 311 08$a9783030279387 311 08$a3030279383 327 $aChapter 1 Introduction to Animation and Advertising -- I: Revisionist Histories -- Chapter 2 George Pal?s ?Cavalcade of Colours, Music and Dolls?: 1930s Advertising Films in Transnational Contexts -- Chapter 3 Sponsored Silhouettes: Lotte Reiniger?s ?useful? films in Britain -- Chapter 4 Magic Highways and Autopias: Disney and automobile advertising -- II: Intermediality -- Chapter 5 Animation and Commercial Display in Britain during the 1920s -- Chapter 6 Live Electrically with Reddy Kilowatt, Your Electrical Servant -- Chapter 7 ?A Very Flexible Medium?: The Ministry of Information and Animated Propaganda Films on the Home Front -- III: Brands -- Chapter 8 Animation Across Borders: Schicht Fat Factory and its Transmedia and Transnational Advertising Strategies -- Chapter 9 Just Do It, Impossible is Nothing: Animation and Sports Commercials -- Chapter 10 ?Don?t Mind Me, I?m Just a Dermatophyte?: The Use of Animation in Direct-to-Consumer Pharmaceutical Television Advertising -- IV: Television -- Chapter 11 Beyond Anime? Rethinking Japanese Animation History through Early Animated Television Commercials -- Chapter 12 The ?Quasi-Artistic Venture?: MTV Idents and Alternative Animation Culture -- Chapter 13 ?Stupid Little Stories?: Television Interstitial and Advertising Style in the Professional Culture of Indian Animation -- V: Digital and Contemporary -- Chapter 14 Promoting Computer Graphics Research: The tech demos of SIGGRAPH -- Chapter 15 ?Movin? to a different beat?: Commercial Pixar and the Simulated Ordinary -- Chapter 16 ?Feel Everything?: Animation, Advertising and Affect in Cinema and Television Idents. 330 $aThroughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them. 410 0$aPalgrave Animation,$x2523-8094 606 $aAnimated films 606 $aMarketing 606 $aAnimation 606 $aMarketing 615 0$aAnimated films. 615 0$aMarketing. 615 14$aAnimation. 615 24$aMarketing. 676 $a659.1 676 $a791.4334 702 $aCook$b Malcolm$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aThompson$b Kirsten Moana$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910483266303321 996 $aAnimation and Advertising$92854684 997 $aUNINA