LEADER 00864nam0-2200313---450- 001 990009565300403321 005 20120502175759.0 035 $a000956530 035 $aFED01000956530 035 $a(Aleph)000956530FED01 035 $a000956530 100 $a20120502d1993----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $aa-------001yy 200 1 $aColiche del cavallo$fBruno Moretti 205 $a2. ed.$fcon il contributo di Guido Avellini, Gabriele Fruganti 210 $aBologna$cEsculapio$d1993 215 $aX, 140 p.$cill.$d21 cm 610 0 $aCavalli$aMalattie 676 $a636.1 700 1$aMoretti,$bBruno$f<1912- >$0307260 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990009565300403321 952 $aB III 2$b641$fDMVCM 959 $aDMVCM 996 $aColiche del cavallo$9715332 997 $aUNINA LEADER 00922nam0-2200325---450- 001 990008167430403321 005 20050720123140.0 010 $a88-464-6139-8 035 $a000816743 035 $aFED01000816743 035 $a(Aleph)000816743FED01 035 $a000816743 100 $a20050720d2004----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $a--------001cy 200 1 $aFigli di un dio locale$egiovani e differenze culturali in Italia$fEnzo Campelli 210 $aMilano$cFrancoAngeli$dİ2004 215 $a244 p.$ctab., fig.$d23 cm 225 1 $a<>riccio e la volpe$v5 610 0 $aGiovani$aItalia 676 $a305.230945$v21$zita 700 1$aCampelli,$bEnzo$0113006 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990008167430403321 952 $a305.230945 CAM 1$b2795$fBFS 959 $aBFS 996 $aFigli di un dio locale$9736402 997 $aUNINA LEADER 03706nam 22006135 450 001 9910483188303321 005 20251202150716.0 010 $a9783030653767 010 $a3030653765 024 7 $a10.1007/978-3-030-65376-7 035 $a(CKB)4100000011781648 035 $a(MiAaPQ)EBC6501083 035 $a(DE-He213)978-3-030-65376-7 035 $a(MiAaPQ)EBC29097012 035 $a(EXLCZ)994100000011781648 100 $a20210225d2021 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aWanghong as Social Media Entertainment in China /$fby David Craig, Jian Lin, Stuart Cunningham 205 $a1st ed. 2021. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2021. 215 $a1 online resource (IX, 197 p. 14 illus.) 225 1 $aPalgrave Studies in Globalization, Culture and Society,$x2730-9290 311 08$a9783030653750 311 08$a3030653757 327 $a1 Introduction -- 2 Policy and Governance -- 3 Platforms -- 4 Creators -- 5 Culture -- 6 Global Wanghong. 330 $a?Wanghong as Social Media Entertainment in China is the very first academic book that systematically theorizes the phenomenon of internet celebrification in China?s changing cultural economy.? - Professor Anthony Fung, The Chinese University of Hong Kong ?Wanghong as Social Media Entertainment in China unravels the multi-layered ecosystem of intermediaries that is reshaping communication in the world?s biggest media market.? - Professor Michael Keane, Curtin University ?This book offers a systematic and comprehensive analysis of China?s social media entertainment industries through cultural, creative and social perspectives.? - Associate Professor Haiqing Yu, RMIT University In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism. 410 0$aPalgrave Studies in Globalization, Culture and Society,$x2730-9290 606 $aEthnology$xAsia 606 $aCulture 606 $aSocial media 606 $aCommunication 606 $aAsian Culture 606 $aSocial Media 606 $aMedia and Communication 615 0$aEthnology$xAsia. 615 0$aCulture. 615 0$aSocial media. 615 0$aCommunication. 615 14$aAsian Culture. 615 24$aSocial Media. 615 24$aMedia and Communication. 676 $a306.095 676 $a302.2310951 700 $aCraig$b David$4aut$4http://id.loc.gov/vocabulary/relators/aut$0387586 702 $aLin$b Jian$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aCunningham$b Stuart$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910483188303321 996 $aWanghong as Social Media Entertainment in China$92996587 997 $aUNINA