LEADER 03302nam 22005895 450 001 9910483127603321 005 20240724120032.0 010 $a9783030536657 010 $a3030536653 024 7 $a10.1007/978-3-030-53665-7 035 $a(CKB)4100000011435720 035 $a(MiAaPQ)EBC6346712 035 $a(DE-He213)978-3-030-53665-7 035 $a(Perlego)3481747 035 $a(EXLCZ)994100000011435720 100 $a20200908d2020 u| 0 101 0 $aeng 135 $aurbn#---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDeconstructing LEGO $eThe Medium and Messages of LEGO Play /$fby Jonathan Rey Lee 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020. 215 $a1 online resource $cillustrations (some colour) 311 08$a9783030536640 311 08$a3030536645 320 $aIncludes bibliographical references and index. 327 $a1.Theorizing LEGO Bricolage: Medium, Message, Method -- 2.Housing Play in LEGO Construction Toys -- 3.Playing House with LEGO Friends -- 4.Digital Analogs: Bricks, Worlds, and Dimensions -- 5.Story Toys: Transmedia Play in LEGO Star Wars -- 6.Toy Stories and Attachment Play in The LEGO Movie and The LEGO Movie 2. 330 $aThis book investigates a paradox of creative yet scripted play-how LEGO invites players to build 'freely' with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of bricolage, the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan creations, this book explores how the LEGO medium conveys ideological messages-not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along. Jonathan Rey Lee teaches at Cascadia University, USA. In the spirit of "hard fun," he deconstructs material play media such as toys and tabletop games. Jonathan lives and plays in Seattle and has previously published articles on the material philosophy of the LEGO System and the ideology of creativity in The LEGO Movie. 606 $aYouth$xSocial life and customs 606 $aCulture 606 $aPopular culture 606 $aYouth Culture 606 $aGlobal and International Culture 606 $aPopular Culture 615 0$aYouth$xSocial life and customs. 615 0$aCulture. 615 0$aPopular culture. 615 14$aYouth Culture. 615 24$aGlobal and International Culture. 615 24$aPopular Culture. 676 $a688.725 676 $a688.725 700 $aLee$b Jonathan Rey$0998880 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910483127603321 996 $aDeconstructing LEGO$92291630 997 $aUNINA