LEADER 03821nam 2200505 450 001 9910483115103321 005 20210324145128.0 010 $a981-15-8517-2 024 7 $a10.1007/978-981-15-8517-3 035 $a(CKB)4100000011568979 035 $a(MiAaPQ)EBC6387620 035 $a(DE-He213)978-981-15-8517-3 035 $a(EXLCZ)994100000011568979 100 $a20210324d2021 uy 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aBroadening cultural horizons in social marketing $ecomparing case studies from Asia-Pacific /$fRachel Hay, Lynne Eagle, Abhishek Bhati, editors 205 $a1st ed. 2021. 210 1$aSingapore :$cSpringer,$d[2021] 210 4$dİ2021 215 $a1 online resource (XXII, 293 p. 59 illus., 52 illus. in color.) 311 $a981-15-8516-4 327 $aWinds of Change: A Study of the Acceptability of Renewable Energy in Regional Australia -- Cultural Differences in Students? Perceived Barriers to Low-Risk Drinking: A Comparison between New Zealand and Vietnam -- It Takes A Village: Co-creation and Co-design for Social Media Health Promotion -- Effectiveness of Stages-of-Change Model on Declaration of Intent for Organ Donation -- Outcome evaluation of an empirical study: Consumer insight driven food waste social marketing pilot -- The Development of Environmentally and Socially Responsible Luxury Fashion Brands and Consumers in the International Luxury Market -- Declare or dispose' - New Zealand's Border Compliance Social Marketing Programme -- Mental Health, Alcohol and Other Drugs: After Hours Crisis Communication and Marketing Initiative -- ?Make It Count? 2018 -- Packaging the message well: a game based approach to reduce sugary drinks consumption in the early high school years -- Broadening Cultural Horizon in Social Marketing:(Male engagement through increased awareness for men?s counselling) ? A Case Study of Pulih Foundation -- Red Flag Gambling Behaviours: A Public Health Campaign. 330 $aThis book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies. 606 $aSocial marketing$zPacific Area$vCase studies 606 $aSocial marketing$vCross-cultural studies 606 $aSocial marketing 608 $aElectronic books. 615 0$aSocial marketing 615 0$aSocial marketing 615 0$aSocial marketing. 676 $a658.8 702 $aHay$b Rachel 702 $aEagle$b Lynne 702 $aBhati$b Abhishek 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910483115103321 996 $aBroadening cultural horizons in social marketing$92844421 997 $aUNINA