LEADER 04732nam 22006495 450 001 9910483038903321 005 20230516132430.0 010 $a3-030-50281-3 024 7 $a10.1007/978-3-030-50281-2 035 $a(CKB)4100000011457859 035 $a(MiAaPQ)EBC6351810 035 $a(DE-He213)978-3-030-50281-2 035 $a(PPN)259463760 035 $a(EXLCZ)994100000011457859 100 $a20200916d2021 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPolitical Marketing in the 2019 Canadian Federal Election /$fedited by Jamie Gillies, Vincent Raynauld, André Turcotte 205 $a1st ed. 2021. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2021. 215 $a1 online resource (XI, 150 p. 5 illus.) 225 1 $aPalgrave Studies in Political Marketing and Management,$x2946-2622 311 $a3-030-50280-5 327 $a1 Introduction: The 2019 Canadian Federal Election (Vincent Raynauld, André Turcotte and Jamie Gillies) -- 2 The New (Old) Trudeau in 2019: The Challenges and Potential for Branding Prime Ministers in Government (Jennifer Lees-Marshment) -- 3 Andrew Scheer and the post-Harper Conservative Party: Materialist, Post-Materialist and Negative Branding (Kenneth Cosgrove) -- 4 Gliding In On a Wing and a Prayer: Jagmeet Singh and the NDP (James McLean) -- 5 The Bloc is Back!: The Resurgence of the Bloc Québécois in 2019 (Guy Lachapelle) -- 6 The Populist Impact: The People?s Party and the Green Party (Jamie Gillies) -- 7 Go Knock Doors: ?New? Dimensions in Market Intelligence (David Coletto) -- 8 Voters as Consumers of Durable Goods (André Turcotte and Michal Moore) -- 9 Divide Et Impera: Wedge Politics in the 2019 Canadian Federal Election (André Turcotte and Vincent Raynauld) -- 10 Conclusion: Déjà Vu All Over Again? (André Turcotte, Jamie Gillies and Vincent Raynauld). 330 $aThis book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau?s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People?s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, Canada. Vincent Raynauld is Assistant Professor in the Department of Communication Studies at Emerson College in Boston, USA, Research Associate in the Groupe de recherche en communication politique (GRCP) at Université Laval in Québec, Canada, and Affiliate Professor in the Département de Lettres et Communication Sociale at the Université du Québec à Trois-Rivières, Canada. André Turcotte is Associate Professor in the School of Journalism and Communication and in the Riddell Program in Political Management at Carleton University in Ottawa, Canada. 410 0$aPalgrave Studies in Political Marketing and Management,$x2946-2622 606 $aElections 606 $aMarketing 606 $aPolitical leadership 606 $aCommunication in politics 606 $aElectoral Politics 606 $aMarketing 606 $aPolitical Leadership 606 $aPolitical Communication 615 0$aElections. 615 0$aMarketing. 615 0$aPolitical leadership. 615 0$aCommunication in politics. 615 14$aElectoral Politics. 615 24$aMarketing. 615 24$aPolitical Leadership. 615 24$aPolitical Communication. 676 $a324.7 676 $a320 702 $aGillies$b Jamie 702 $aRaynauld$b Vincent 702 $aTurcotte$b Andre? 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910483038903321 996 $aPolitical marketing in the 2019 Canadian federal election$92853239 997 $aUNINA