LEADER 04061oam 2200529 450 001 9910483034203321 005 20221010175516.0 010 $a3-030-54205-X 024 7 $a10.1007/978-3-030-54205-4 035 $a(CKB)4100000011569056 035 $a(MiAaPQ)EBC6395753 035 $a(DE-He213)978-3-030-54205-4 035 $a(PPN)252508580 035 $a(EXLCZ)994100000011569056 100 $a20210424d2021 fy 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aGamification and consumer engagement $ecreating value in context of ICT development /$feditors, Rimantas Gatautis, Ju?rate? Banyte?, Elena Vitkauskaite? 205 $a1st edition 2021. 210 1$aCham, Switzerland :$cSpringer,$d[2021] 210 4$dİ2021 215 $a1 online resource (VIII, 216 p. 17 illus.) 225 1 $aProgress in IS 311 $a3-030-54204-1 320 $aIncludes bibliographical references. 327 $aIntroduction -- The concept of shared value in the context of newest marketing theories -- Consumer engagement in the context of value creation -- Expression of the concept of gamification in the context of ICT development -- The conceptual model of gamification-based consumer engagement in value creation -- Research methodology of gamification-based consumer engagement in value creation in the context of ICT development -- Research results of gamification-based consumer engagement in value creation in the context of ICT development -- Conclusions and further research directions. 330 $aIn the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The book demonstrates the use of game elements and the motivation to play games as a means of achieving a psychological effect, i.e., consumer engagement manifested through gamified activities and brand engagement. This joint empirical study, by an expert team, concludes that the analysis of consumer perceived value in the context of engagement in gamified activities should distinguish between not just the theoretically identified company/brand-related economic, emotional, functional and social values, but also between engagement-related social and functional values. 330 $aIn the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The book demonstrates the use of game elements and the motivation to play games as a means of achieving a psychological effect, i.e., consumer engagement manifested through gamified activities and brand engagement. This joint empirical study, by an expert team, concludes that the analysis of consumer perceived value in the context of engagement in gamified activities should distinguish between not just the theoretically identified company/brand-related economic, emotional, functional and social values, but also between engagement-related social and functional values. 410 0$aProgress in IS. 606 $aConsumer behavior 606 $aGamification 615 0$aConsumer behavior. 615 0$aGamification. 676 $a658.8342 702 $aGatautis$b Rimantas 702 $aBanyte?$b Jurate 702 $aVitkauskaite$b Elena 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bUtOrBLW 906 $aBOOK 912 $a9910483034203321 996 $aGamification and consumer engagement$92854508 997 $aUNINA LEADER 01415oam 2200481zu 450 001 9910830251403321 005 20210807004358.0 010 $a1-118-22323-3 010 $a1-118-22324-1 035 $a(CKB)3400000000085526 035 $a(SSID)ssj0000622851 035 $a(PQKBManifestationID)11375911 035 $a(PQKBTitleCode)TC0000622851 035 $a(PQKBWorkID)10647916 035 $a(PQKB)11513730 035 $a(EXLCZ)993400000000085526 100 $a20160829d2012 uy 101 0 $aeng 181 $ctxt 182 $cc 183 $acr 200 14$aThe evolutionary strategies that shape ecosystems 210 31$a[Place of publication not identified]$cWiley$d2012 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-470-67481-4 606 $aBiotic communities 606 $aEvolution (Biology) 606 $aAdaptation (Biology) 606 $aEarth & Environmental Sciences$2HILCC 606 $aEcology$2HILCC 615 0$aBiotic communities 615 0$aEvolution (Biology) 615 0$aAdaptation (Biology) 615 7$aEarth & Environmental Sciences 615 7$aEcology 676 $a577.8/2 700 $aGrime$b J. Philip$064958 702 $aPierce$b Simon 801 0$bPQKB 906 $aBOOK 912 $a9910830251403321 996 $aThe evolutionary strategies that shape ecosystems$94119665 997 $aUNINA