LEADER 03008oam 2200613 450 001 9910150215603321 005 20230803021446.0 010 $a9781299803459$belectronic book 010 $a1299803458$belectronic book 010 $a9780273773672$bepub 010 $a0273773674$belectronic book 010 $a9780273794837$belectronic book 010 $z9780273773634$bpaperback 010 $z0273773631$bpaperback 035 $a(CKB)2550000001111704 035 $a(SSID)ssj0001173198 035 $a(PQKBManifestationID)12373683 035 $a(PQKBTitleCode)TC0001173198 035 $a(PQKBWorkID)11104108 035 $a(PQKB)11584253 035 $a(OCoLC)856625609 035 $a(MiAaPQ)EBC5137452 035 $a(Au-PeEL)EBL5137452 035 $a(CaONFJC)MIL511596 035 $a(OCoLC)941214487 035 $a(EXLCZ)992550000001111704 100 $a20160829h20132013 uy 0 101 0 $aeng 135 $aurcn#nnn||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEssential guide to marketing planning /$fMarian Burk Wood 205 $aThird edition. 210 1$aHarlow :$cPearson Education Limited,$d2013. 210 4$dİ2013 215 $a1 online resource (xxiii, 299 pages) $cillustrations 300 $a"Always Learning"--Cover. 300 $aPrevious edition: 2010. 320 $aIncludes bibliographical references and index. 327 $aIntroduction to markteing planning today -- Analysing the current situation -- Analysing customers and markets -- Segmenting, targeting and positioning -- Planning direction and objects -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control -- Appendix: Sample marketing plan : Lost Legends Luxury Chocolatier. 330 $aThis text takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, the author's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills. 517 1 $aMarian Burk Wood's essential guide to marketing planning 517 3 $aMarketing planning 606 $aMarketing$xPlanning 615 0$aMarketing$xPlanning. 676 $a658.802 700 $aWood$b Marian Burk$01212895 801 0$bPQKB 801 2$bAuAdUSA 906 $aBOOK 912 $a9910150215603321 996 $aEssential guide to marketing planning$92801045 997 $aUNINA LEADER 01237nam 2200277la 450 001 9910482604803321 005 20221102161858.0 035 $a(UK-CbPIL)2090368677 035 $a(CKB)5500000000093126 035 $a(EXLCZ)995500000000093126 100 $a20221102d1619 uy | 101 0 $alat 135 $aurcn||||a|bb| 200 10$aArtificiosae memoriae fundamenta, ex Aristotele, Cicerone, Thoma Aquinate, aliisque praestantissimis doctoribus petita, figuris, interrogationibus ac responsionibus clarius quam unquam antehac demonstrata .. 210 $aLyon $cBarthelemy Vincent$d1619 215 $aOnline resource ([24], 120 p. : t.p. in red & black, engr. ill., plates, tables. , (12mo)) 300 $aReproduction of original in The Wellcome Library, London. 700 $aPae?pp$b Jan$f1613.$00 701 $aAristotle$04207 701 $aAquinas$b Thomas$f1225?-1274.$01891687 801 0$bUk-CbPIL 801 1$bUk-CbPIL 906 $aBOOK 912 $a9910482604803321 996 $aArtificiosae memoriae fundamenta, ex Aristotele, Cicerone, Thoma Aquinate, aliisque praestantissimis doctoribus petita, figuris, interrogationibus ac responsionibus clarius quam unquam antehac demonstrata .$94537660 997 $aUNINA