LEADER 02623nam 2200721 a 450 001 9910968518203321 005 20260126194506.0 010 $a9786611251758 010 $a9781412902656 010 $a1412902657 010 $a9781281251756 010 $a1281251755 010 $a9781847871107 010 $a1847871100 035 $a(CKB)1000000000406213 035 $a(EBL)334621 035 $a(OCoLC)437202991 035 $a(SSID)ssj0000275303 035 $a(PQKBManifestationID)12083331 035 $a(PQKBTitleCode)TC0000275303 035 $a(PQKBWorkID)10340464 035 $a(PQKB)11001222 035 $a(MiAaPQ)EBC334621 035 $a(OCoLC)1007860847 035 $a(StDuBDS)EDZ0000071571 035 $a(Au-PeEL)EBL334621 035 $a(CaPaEBR)ebr10218067 035 $a(CaONFJC)MIL125175 035 $a(FINmELB)ELB144370 035 $a226981 035 $a(FR-PaCSA)88859106 035 $a(FRCYB88859106)88859106 035 $a(EXLCZ)991000000000406213 100 $a20120405d2005 fy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWriting marketing $eliterary lessons from academic authorities /$fStephen Brown 205 $a1st ed. 210 $aLondon $cSAGE$d2005 215 $a1 online resource (265 p.) 300 $aDescription based upon print version of record. 311 08$a9781446211823 311 08$a1446211827 311 08$a9781412902663 311 08$a1412902665 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; 1 The ABCs of Writing Marketing; 2 The Antinomies of Theodore Levitt; 3 The Spectres of Philip Kotler; 4 The Deconstruction of Shelby D. Hunt; 5 The Biopoetics of Wroe Alderson; 6 The Anxieties of Morris Holbrook; 7 The 3Rs of Marketing Writing; The Appendix of Stephen Brown; The Endnotes of the Exercise; Index 330 8 $aMarketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word. 606 $aBusiness writing 606 $aMarketing 615 0$aBusiness writing. 615 0$aMarketing. 676 $a808.066658 700 $aBrown$b Stephen$f1955 March 23-$0117558 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910968518203321 996 $aWriting marketing$94341116 997 $aUNINA LEADER 01315nam 2200253la 450 001 9910482048403321 005 20221102160121.0 035 $a(UK-CbPIL)2090303526 035 $a(CKB)5500000000087387 035 $a(EXLCZ)995500000000087387 100 $a20221102d1644 uy | 101 0 $adut 135 $aurcn||||a|bb| 200 10$aHistorie ofte iaerl?ck verhael van de verrichtinghen der geoctroyeerde West-Indische Compagnie, zedert haer begin, tot het eynde van 't jaer sesthien-hondert ses-en-dertich; begrepen in derthien boecken, ende met verscheyden koperen platen verciert: beschreven door Ioannes de Laet . 210 $aLeiden $cBonaventura & Abraham Elzevir$d1644 215 $aOnline resource ([32], 544, 31, [11] p, 2°) 300 $aReproduction of original in Koninklijke Bibliotheek, Nationale bibliotheek van Nederland. 700 $aLaet$b Joannes de$f1581-1649.$075297 801 0$bUk-CbPIL 801 1$bUk-CbPIL 906 $aBOOK 912 $a9910482048403321 996 $aHistorie ofte iaerl?ck verhael van de verrichtinghen der geoctroyeerde West-Indische Compagnie, zedert haer begin, tot het eynde van 't jaer sesthien-hondert ses-en-dertich; begrepen in derthien boecken, ende met verscheyden koperen platen verciert: beschreven door Ioannes de Laet$91973852 997 $aUNINA