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200 00$aMicro MBA $etheory and practice /$fedited by Carolina Machado and J. Paulo Davim
210  1$aBerlin ;$aBoston :$cDe Gruyter,$d[2018]
210  4$d©2018
215   $a1 online resource (186 pages)
311   $a3-11-048116-2 
327   $tFrontmatter --$tPreface --$tContents --$tBrief biographical sketches of editors --$t1. Organizational culture: forces that shape thinking, behavior, and success /$rStarr-Glass, David --$t2. Corporate social responsibility reporting and sustainability /$rBrás, Filomena Antunes --$t3. Project management /$rSanz, Gema Calleja / Nadal, Jordi Olivella / Robert, Joan Vinyals --$t4. Consumer behavior: the importance of millennials in the tourism industry /$rHernandez-Maskivker, Gilda --$t5. Performance appraisal: a critical tool in effective human resource management /$rRodrigues, Ana Lúcia / Machado, Carolina Feliciana --$t6. Job analysis: an application in a knowledge-intensive, high-performance SME /$rSousa, Ana Raquel Sampaio de / Machado, Carolina Feliciana / Pinheiro, Miguel --$tIndex
330   $aMicro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.
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