LEADER 01998nam  2200505 a 450 
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005 20170821160435.0
010   $a1-4833-2552-0
010   $a1-4522-5270-X
035   $a(CKB)2550000001194150
035   $a(EBL)1598380
035   $a(MiAaPQ)EBC1598380
035   $a(OCoLC)1007858990
035   $a(StDuBDS)EDZ0000159350
035   $a(EXLCZ)992550000001194150
100   $a20130912d1992      fy|            0
101 0 $aeng
135   $aur|n|---|||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aDesigning health communication campaigns$b[electronic resource] $ewhat works? /$fThomas E. Backer, Everett M. Rogers, Pradeep Sopory
210   $aThousand Oaks, Calif. $cSAGE$d1992
215   $a1 online resource (199 p.)
300   $aDescription based upon print version of record.
311   $a1-322-42185-4 
311   $a0-8039-4332-6 
320   $aIncludes bibliographical references.
327   $apart one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions.
330 8 $aThis work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered.
606   $aMass media in health education
606   $aCommunication in medicine
608   $aElectronic books.
615  0$aMass media in health education.
615  0$aCommunication in medicine.
676   $a362.1014
700   $aBacker$b Thomas E$0526912
701   $aRogers$b Everett M$0108298
701   $aSopory$b Pradeep$0543934
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910481041803321
996   $aDesigning health communication campaigns$9877540
997   $aUNINA