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200 10$aMedia economics$b[electronic resource] $eapplying economics to new and traditional media /$fColin Hoskins, Stuart McFadyen, Adam Finn
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc2004
215   $a1 online resource (369 p.)
300   $aDescription based upon print version of record.
311   $a1-4522-3310-1 
311   $a0-7619-3096-5 
320   $aIncludes bibliographical references (p. 331-336) and index.
327   $aCover; Contents; 1 - Introduction and Overview; 2 - Demand and Supply; 3 - Markets; 4 - Consumer Behavior; 5 - Production and Cost; 6 - Revenue, Profit, Risk, and Managerial Decisions; 7 - Market Structure, Theory of the Firm, and Industrial Organization; 8 - Perfect Competition and Monopoly; 9 - Monopolistic Competition and Oligopoly; 10 - Pricing and Market Segmentation; 11 - Advertising; 12 - Labor Markets; 13 - Government Intervention; 14 - International Trade; References; About the Authors
330 8 $aIn 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change.
606   $aMass media$xEconomic aspects
606   $aEconomics
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615  0$aEconomics.
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701   $aFinn$b Adam$f1946-$01030534
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