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100   $a20130918d2002      fy|            0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSurvival math for marketers$b[electronic resource] /$fPeter C. Weiglin
210   $aLos Angeles $cSAGE$dc2002
215   $a1 online resource (145 p.)
300   $aDescription based upon print version of record.
311   $a1-322-42301-6 
311   $a0-7619-1632-6 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; Preface; Chapter 1 - Your Credibility; Chapter 2 - Figures Never Lie, but Liars Figure; Chapter 3 - Making a (Financial) Statement; Chapter 4 - Organizations, Measurement, and Standards; Chapter 5 - An Economics Excursion; Chapter 6 - Pricing and Profitability; Chapter 7 - Costs and Profitability; Chapter 8 - Strategy: Breakeven and Profitability; Chapter 9 - Cash; Chapter 10 - Budgets; Chapter 11 - Just Look at the ""Sadistics""; Appendix A: A Summary of Nonmagic Formulae; Appendix B: Sample Chart of Accounts; About the Author
330 8 $aPresented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, 'Survival Math for Marketers' is a fun, easy-to-read introduction to the world of business mathematics.
606   $aMarketing$xMathematics
608   $aElectronic books.
615  0$aMarketing$xMathematics.
676   $a658.00151
676   $a658/.001/51
700   $aWeiglin$b Peter C$01027045
702   $aCoster$b Barbara
702   $aLee$b Michelle
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910481010203321
996   $aSurvival math for marketers$92442277
997   $aUNINA