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100   $a20120319d1999      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe mass marketing of politics$b[electronic resource] $edemocracy in an age of manufactured images /$fBruce I. Newman
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc1999
215   $a1 online resource (186 p.)
300   $aDescription based upon print version of record.
311   $a1-4522-3349-7 
311   $a0-7619-0958-3 
320   $aIncludes bibliographical references (p. 147-153) and indexes.
327   $aCover; Half Title; Dedication; Title Page; Copyright; Contents; Foreword; Preface; Introduction; Chapter 1 - The Impact of Marketing on Democracy; Chapter 2 - From Party Politics to Mass Marketing; Chapter 3 - The ABC's of Marketing; Chapter 4 - The Information Highway; Chapter 5 - Strategy; Chapter 6 - The Art of Crafting an Image; Chapter 7 - The Permanent Campaign; Chapter 8 - The Solution; Afterword; References; Additional Reading; Name Index; Subject Index; About the Author
330 8 $aBruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
606   $aPolitical campaigns$zUnited States
606   $aMarketing$zUnited States
606   $aPresidents$zUnited States$xElection
606   $aDemocracy$zUnited States
607   $aUnited States$xPolitics and government$y20th century
608   $aElectronic books.
615  0$aPolitical campaigns
615  0$aMarketing
615  0$aPresidents$xElection.
615  0$aDemocracy
676   $a324.720973
700   $aNewman$b Bruce I$089511
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910480889403321
996   $aThe mass marketing of politics$92474514
997   $aUNINA