LEADER 01118nam 2200373 450 001 9910480709803321 005 20191218145920.0 010 $a1-948976-12-9 035 $a(CKB)4940000000148612 035 $a(MiAaPQ)EBC5984535 035 $a(EXLCZ)994940000000148612 100 $a20191218d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDecoding customer value at the bottom of the pyramid $ean urban India marketing perspective /$fRitu Srivastava 210 1$aNew York, New York :$cBusiness Expert Press,$d[2020] 210 4$dİ2020 215 $a1 online resource (x, 163 pages) $cillustrations 311 $a1-948976-11-0 606 $aPoverty$zIndia 608 $aElectronic books. 615 0$aPoverty 676 $a339.460954 700 $aSrivastava$b Ritu$0912560 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910480709803321 996 $aDecoding customer value at the bottom of the pyramid$92043848 997 $aUNINA