LEADER 03992nam 22005895 450 001 9910480700603321 005 20210722012844.0 010 $a0-8147-3937-7 024 7 $a10.18574/9780814739372 035 $a(CKB)2670000000241858 035 $a(EBL)865546 035 $a(OCoLC)811641702 035 $a(SSID)ssj0000831313 035 $a(PQKBManifestationID)11440041 035 $a(PQKBTitleCode)TC0000831313 035 $a(PQKBWorkID)10872769 035 $a(PQKB)11328376 035 $a(MiAaPQ)EBC865546 035 $a(MdBmJHUP)muse19233 035 $a(DE-B1597)548065 035 $a(DE-B1597)9780814739372 035 $a(OCoLC)815477125 035 $a(EXLCZ)992670000000241858 100 $a20200608h20122012 fg 0 101 0 $aeng 135 $aurnn#---|un|u 181 $ctxt 182 $cc 183 $acr 200 10$aAuthentic? $eThe Politics of Ambivalence in a Brand Culture /$fSarah Banet-Weiser 210 1$aNew York, NY :$cNew York University Press,$d[2012] 210 4$dİ2012 215 $a1 online resource (281 p.) 225 0 $aCritical Cultural Communication ;$v30 300 $aDescription based upon print version of record. 311 0 $a0-8147-8714-2 311 0 $a0-8147-8713-4 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tCONTENTS --$tACKNOWLEDGMENTS --$tINTRODUCTION --$t1. BRANDING CONSUMER CITIZENS --$t2. BRANDING THE POSTFEMINIST SELF --$t3. BRANDING CREATIVITY --$t4. BRANDING POLITICS --$t5. BRANDING RELIGION --$tCONCLUSION: THE POLITICS OF AMBIVALENCE --$tNOTES --$tINDEX --$tABOUT THE AUTHOR 330 $aBrands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed ?greening? of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. Authentic? maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships?what Banet-Weiser refers to as ?brand cultures.? Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized ?self-brand? in social media, the brand culture of street art in urban spaces, religious brand cultures such as ?New Age Spirituality? and ?Prosperity Christianity, ?and the culture of green branding and ?shopping for change. ?In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of ?fair-trade? coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the ?authentic? and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic? to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism. 606 $aBrand name products 608 $aElectronic books. 615 0$aBrand name products. 676 $a658.8/27 676 $a658.827 700 $aBanet-Weiser$b Sarah$4aut$4http://id.loc.gov/vocabulary/relators/aut$01046701 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910480700603321 996 $aAuthentic?$92473808 997 $aUNINA LEADER 05321nam 22006853u 450 001 9910812735903321 005 20240402074545.0 010 $a1-118-85655-4 035 $a(CKB)2670000000531030 035 $a(EBL)1645266 035 $a(SSID)ssj0001212251 035 $a(PQKBManifestationID)11691730 035 $a(PQKBTitleCode)TC0001212251 035 $a(PQKBWorkID)11212024 035 $a(PQKB)10590547 035 $a(JP-MeL)3000029363 035 $a(MiAaPQ)EBC1645266 035 $a(EXLCZ)992670000000531030 100 $a20140310d2014|||| u|| | 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGrant Writing For Dummies 205 $a5th ed. 210 $aHoboken $cWiley$d2014 215 $a1 online resource (339 p.) 225 0 $6880-03$a--For dummies 300 $aDescription based upon print version of record. 311 $a1-118-83466-6 327 $aContents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with Grant Writing; Chapter 1: Grant Writing 101; Getting Up to Speed on Grant-Seeking Basics; Recognizing the Value of a Funding Development Plan; Connecting to Public Sector Grant-Making Agencies; Scoping Out Sources of Private Sector Grants; Understanding What Goes into a Submission; Checking All Requirements for Grant Submission; Yes, No, Maybe: Tracking Submissions and Their Status 327 $aJumping for Joy or Starting All Over?Chapter 2: Thinking Strategically to Improve Your Odds of Success; Building the All-Important Funding Plan; Maximizing Your Chances for Success; Chapter 3: Arming Yourself with the Knowledge of What Funders Want; Giving Funders the Critical Details They Expect; Submitting Requested Attachments to Your Funding Request; Part II: Digging Up Grant Funding Opportunities; Chapter 4: Investigating the Government Options; Looking for Money at Home First via State and Local Agencies; Examining the Types of Federal Grants 327 $aUsing the Catalog of Federal Domestic Assistance Correctly Getting to Know Grants.gov; Making Politicians Work for You; Chapter 5: Exploring Grants.gov; Navigating Grants.gov; Knowing Who's Eligible to Submit a Grant Application; Getting Registered on Grants.gov; Downloading and Uploading Applications on Grants.gov; Getting Familiar with Federal Grant Application Forms; Chapter 6: Researching Potential Private Sector Funders; Getting Started with Private Sector Grant Research; Wading Through the Best and the Rest of Private Funders; Scanning a Funder's Criteria 327 $aPrioritizing Your Funding Sources Chapter 7: Finding Grant Monies for Individuals and Businesses; Pointing Out Who Awards Grants to Individuals; Locating Credible Grants for Your Start-Up Business; Seeking Business Expansion Monies; Chapter 8: Seeking Funds for International Projects; Officially Acquiring NGO Status; Finding Sources for International Funding; Playing by International Rules; Part III: Maximizing Your Chances of Scoring a Grant Award; Chapter 9: Assessing Federal Grant Opportunities for Your Agency; Walking Through a Federal Grant-Funding Announcement 327 $aExamining the Review Criteria Section Finding the Right Partners; Chapter 10: Peering into the Peer Review Process; Getting Past the Technical Review; Digesting the Peer Review Process; Writing What Peer Reviewers Want to Read - And Fund; Scouting Out Info on Your Topic; Asking Third-Party Evaluators for Help; Becoming a Peer Reviewer; Chapter 11: Selling Your Grant Application with Storytelling; Putting Life into Your Case Statement; Using Proven Techniques in Your Application; Scoring Big with a Dynamic Program Design; Part IV: Writing to Win; Chapter 12: Providing Supporting Documentation 327 $aKnowing Who Wants What: Preliminary Documents 330 $aAs the amount of established granting foundations increases, more money becomes available, but the application process can be long, tedious, and is always highly competitive. This title guides readers through the entire grant-winning process and provides consumers with 25% new and updated material in order to stay current with application protocol and new grant opportunities. Updated information includes: Advice for NGOs (non-government organizations) and NPOs (non-profit organizations) seeking assistance in the non-domestic grant arena Applying online for e-grants; 606 $aFund raising -- United States 606 $aFund raising 606 $aGrants-in-aid -- United States 606 $aProposal writing for grants -- United States 606 $aProposal writing for grants 607 $aUnited States$2fast 615 4$aFund raising -- United States. 615 4$aFund raising. 615 4$aGrants-in-aid -- United States. 615 4$aProposal writing for grants -- United States. 615 4$aProposal writing for grants. 676 $a658.15 676 $a658.15/224 676 $a658.15224 686 $a336.8$2njb/09 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910812735903321 996 $aGrant Writing For Dummies$94084265 997 $aUNINA