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035   $a(CKB)2550000001194144
035   $a(EBL)1598364
035   $a(MiAaPQ)EBC1598364
035   $a(OCoLC)875379288
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100   $a20130912d1992      fy|            0
101 0 $aeng
135   $aur|n|---|||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aPostmodern consumer research$b[electronic resource] /$fElizabeth C. Hirschman, Morris B. Holbrook
210   $aLondon $cSAGE$d1992
215   $a1 online resource (157 p.)
225 1 $aAssociation for Consumer Research
300   $a"Published in cooperation with the Association for Consumer Research."
311   $a1-322-42192-7 
311   $a0-8039-4743-7 
320   $aIncludes bibliographical references and index.
327   $apart I. The philosophies -- part II. Methods -- part III. Evaluating research.
330 8 $aThe methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively.
410  0$aAssociation for Consumer Research
606   $aConsumers$xResearch
606   $aKnowledge, Theory of$xHistory
608   $aElectronic books.
615  0$aConsumers$xResearch.
615  0$aKnowledge, Theory of$xHistory.
676   $a658.8
676   $a658.8/34
700   $aHirschman$b Elizabeth Caldwell$f1949-$01036310
701   $aHolbrook$b Morris B$0148224
712 02$aConsumers' Association.
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910480669703321
996   $aPostmodern consumer research$92472633
997   $aUNINA