LEADER 03942nam 22005415 450 001 9910480650703321 005 20210817133517.0 010 $a0-8147-4368-4 024 7 $a10.18574/9780814743683 035 $a(CKB)2660000000000106 035 $a(MiAaPQ)EBC2081610 035 $a(Au-PeEL)EBL2081610 035 $a(CaPaEBR)ebr11076312 035 $a(OCoLC)806111184 035 $a(DE-B1597)548041 035 $a(OCoLC)829025920 035 $a(DE-B1597)9780814743683 035 $a(EXLCZ)992660000000000106 100 $a20200723h20062006 fg 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 200 10$aConvergence culture$b[electronic resource] $ewhere old and new media collide /$fHenry Jenkins 210 1$aNew York, NY :$cNew York University Press,$d[2006] 210 4$dİ2006 215 $a1 online resource (xi, 353 p.) $cill 311 $a0-8147-4281-5 311 $a0-8147-4295-5 320 $aIncludes bibliographical references and index. 327 $tFrontmatter --$tContents --$tAcknowledgments --$tIntroduction:?Worship at the Altar of Convergence? --$t1. Spoiling Survivor --$t2. Buying into American Idol --$t3. Searching for the Origami Unicorn --$t4. Quentin Tarantino?s Star Wars? --$t5. Why Heather Can Write --$t6. Photoshop for Democracy --$tConclusion --$tNotes --$tGlossary --$tIndex --$tAbout the Author 330 $aWinner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award2007 Choice Outstanding Academic TitleA classic study on the dynamic between an individual and different media channels Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.Henry Jenkins, one of America?s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show?s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children. 606 $aMass media and culture$zUnited States 606 $aPopular culture$zUnited States 608 $aElectronic books. 615 4$aMass media and culture 615 4$aPopular culture 676 $a302.230973 686 $aAP 19830$2rvk 700 $aJenkins$b Henry$f1958-$0473298 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910480650703321 996 $aConvergence culture$917695 997 $aUNINA 999 $p$81.68$u11/08/2017$5Eng